EDOBIO Introduces All Natural Saketernal Skincare Starter Kit - Products Steeped in Tradition and Advanced Biotech

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Holiday Exclusive Skincare Starter Set Inspired By Ancient Japanese Beauty Ritual With Modern Biotechnology

COVID-19 has spurred dramatic changes in consumer habits around the world – and that includes their health and beauty routines. In fact, natural skincare product sales have soared in 2020 as individuals reprioritized self-care. EDOBIO, this week, announced its newest line of products in that niche with introduction of the Saketernal Starter Kit. The kit includes a hydrating mask, toner, serum and bar soap – all derived from the nutrients of sake kasu, a Japanese superfood, and steeped in both tradition and advanced biotech.

EDOBIO is a Japanese skincare brand that launched in 2018. It has since earned a loyal following for its artfully packaged skincare and skin repair products that reflect the beauty regimens of Japanese women that date back to the 1600s. Its Saketernal Starter Kit promises to provide cleansing, moisturizing, brightening and revitalizing benefits to users. Each item incorporates sake kasu, a byproduct of the sake production process. The ingredient is curated from the renowned sake brewery and then combined with EDOBIO’s soil-based probiotic called, BiProGE, and other elements. All aspects of research and production for EDOBIO’s products are conducted by the scientific team at its sister company, Biolab Inc.

“Self-care and skincare go hand-in-hand. It’s something that Japanese women have known for centuries and something we want to share with the rest of the world,” said Kenichi Arakawa, CEO. “The items in our Saketernal Starter Kit were exclusively created to provide users with safe and proven skin care solutions for healthy, hydrated, glowing skin – without any damaging chemicals.”

The kit includes:
Radiance Booster Mask (2.26 oz.)
Fresh Balancing Toner (1.01 fl. oz.) 
Intensive Hydration Serum (0.33 fl.oz.) 
Floradiance Soufflé Moisturizing Soap (10g with foaming net) 

“Mind-body care is our sole focus at EDOBIO and that is even more essential in these difficult times. We are dedicated to supporting our clients’ inner and outer beauty and think our starter kit is a way to let them test out this regimen and the positive effects to their well-being,” he added.

EDOBIO offers a full line of skincare products as well as premium teas derived from plants of Japanese origin and developed and manufactured in Japan. Its name combines the words “edo” and “bio” to reflect the brand’s incorporation of Japanese skincare trends that date back to the Edo Period (1603-1868) and modern-day trademark bio-tech processes.

The EDOBIO Saketernal Starter Kit is available at edobio.com for $35 for limited time offer as well as in its retail stores in Tokyo and Osaka, Japan and worldwide online shop. The items in the Saketernal Starter Kit will be available separately in larger sizes beginning in mid-January.

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Shohei Yamada
@edobio_japan
since: 10/2018
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