Melville, NY (PRWEB) July 24, 2013 -- eGifter, the social gifting company, has chosen Braintree as their payment provider along with their new service, Venmo Touch. Venmo Touch securely stores consumer’s credit card information, which allows them to make payments using one touch across many popular mobile applications like HotelTonight and TaskRabbit.
Once the consumer has entered their information on any of the participating apps, the transaction becomes frictionless, requiring only one touch on subsequent purchases on any of the other participating apps. The frictionless experience reduces the likelihood that they will abandon potential purchases.
“We are excited to add this service to our offerings,” said Tyler Roye, CEO of eGifter. “With Braintree’s Venmo Touch we can be sure that checkout is as easy as possible for our users.”
Braintree processes more than $10 billion annually from over 4,000 merchants including LivingSocial, OpenTable, LevelUp, Airbnb, and Rovio, more than $2 billion of which is on mobile. The Braintree solution will also power eGifter’s recently released turn-key, hosted platform that allows retailers’ to add social group gifting to their websites, Facebook pages and mobile apps.
eGifter has been rapidly adding new features to its platform. Recent additions include its personalization engine which enables users to add personal messages, videos and pictures to the gift on both web and mobile. “Adding the Braintree Venmo solution was just the next logical step in our quest to constantly improve the eGifter user experience,” concluded Roye.
To learn more about eGifter and the new offering, visit http://www.eGifter.com/Retailers/.
About eGifter
eGifter revolutionizes the act of gift giving with a social and mobile experience. A platform and marketplace, eGifter creates a fun experience for consumers while helping retailers unlock the viral potential of gift giving in social spaces. Founded in 2011 by a group of proven tech entrepreneurs, eGifter is the flagship app of New York-based GroupGifting.com. Try it out at http://www.eGifter.com or download the mobile app from iTunes or Google Play.
Media, eGifter.com, http://www.eGifter.com, 516-882-1200 506, [email protected]
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