EGYM Expert Series - Boutique Fitness Today And Tomorrow

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EGYM, in collaboration with Fitness Industry Technology Council, invites all professionals and stakeholders in the health club, gym, boutique fitness space, to a conversation on recent trends regarding boutique fitness and what is expected in the future with one of the world-class experts on the subject: Emma Barry.

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“Despite the impact of COVID, the future of boutique experiences looks bright and I expect to see even more interesting combinations of service offerings in including the delivery of more health and wellbeing focused concepts addressing the BOOMERLENIAL marketplace. ”

EGYM, a global fitness technology leader providing fitness and health facilities with intelligent hardware and mobile application solutions, announced the next edition of their live expert series: Boutique Fitness Today and Tomorrow on October 20, 2020, 12:00 PM Mountain/ 2:00 PM Eastern Time (U.S. and Canada).

Boutique fitness studios and experiences exploded in the past decade.

Whether taking a yoga class or saddling up on the front row for a cycling class, over the past decade this major shift impacted the global fitness industry by creating a diverse landscape of disruptive new boutique studio entrants.

This shift was being driven by various Mega-trends reflected in most consumer-facing industries: a bifurcation of market offerings including more premium and low-cost options, the unbundling of membership dues with the offering of more fitness experiences delivered via specialized providers, and the continued rise of the experience economy with components of convenient technologies integrated within.

EGYM, in collaboration with Fitness Industry Technology Council, invites all professionals and stakeholders in the health club, gym, boutique fitness space, to conversation on recent trends regarding boutique fitness and what is expected in the future with one of the world-class experts on the subject; Emma Barry.

Topics will include:
1. What led to the Boutique Fitness Trend In the First Place?
2. What has happened to Boutiques as a result of COVID?
3. What do we see for Boutiques in the coming years and Why?

Panelists will include:

  • Emma Barry (Keynote Speaker, Author, Advisor, and CMO of Good Soul Hunting)
  • Dana Milkie (Vice President of Digital for EGYM North America)
  • Bryan O'Rourke (CEO of FITC | Vedere Ventures)

Bryan O’Rourke, CEO of FIT-C and Vedere Ventures, who is a thought leader in technology and trends in the health and fitness industry shared his thoughts on the series, “Boutiques have been a global phenomenon in the fitness industry for the past decade. Despite the impact of COVID, the future of boutique experiences looks bright and I expect to see even more interesting combinations of service offerings in including the delivery of more health and wellbeing focused concepts addressing the BOOMERLENIAL marketplace. ”

For registration and more information, please follow the link to Register Here.

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About EGYM

EGYM is a global fitness technology leader providing fitness and health facilities with intelligent workout solutions. EGYM makes exercising smarter and more efficient with its comprehensive suite of connected gym equipment and digital products that integrate seamlessly with 3rd-party hard- and software. The result is a fully connected training experience that drives measurable business and health outcomes on and off the training floor.

EGYM's global headquarters are in Munich, Germany, with North American offices in Boulder, Colorado.
https://egym.com

About The Fitness Industry Technology Council

The Fitness Industry Technology Council is a not for profit consortium of leading professionals and organizations representing the fitness industry. The council seeks to grow the fitness industry, improve fitness user experience through thoughtful adoption of technologies, and mature the collection of real-time wellness data through the creation of interoperability standards.

FITC’s headquarters are located in the New Orleans, Louisiana area.
http://www.fittechcouncil.org/

About Emma Barry

Emma has served in key leadership roles in the fitness industry including Director of Group Fitness for Equinox and as a founder for group fitness exercise for Les Mills International. As an author, speaker, and advisor, Emma is considered one of the leading thinkers in the health club, gym, and boutique fitness space. She has advised global fitness brands around the world on various aspects of concept development, customer experience, and more. Her book Building a Badass Boutique: Your 10-Touch Journey to Designing a Fitness Studio That Rocks is available on Amazon has been received with rave reviews. She recently joined Good Soul Hunting, a boutique talent agency, where she serves as Chief Creative Soul.

Emma Barry is based in the Los Angeles area.

https://www.facebook.com/emmaccbarry/

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Demetrius Cook
EGYM
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