Eirene quickly expands across Ontario to provide online cremation arrangement services

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Demand shows Canadian families need simple digital solutions for end-of-life arrangements

Mallory Greene, CEO, Eirene.ca

Canadians need a dramatically different service to support them in their loved one’s passing.

Eirene.ca, an online cremation and end-of-life technology platform, today announced it is expanding its services across the province of Ontario. Eirene, which launched in November of last year in the Greater Toronto Area, is quickly growing to provide more Canadians with its simple, affordable and convenient cremation arrangement services. The service is now available across southern Ontario including the Kingston, Niagara, Simcoe and London-area regions.

“We built Eirene with a conviction that Canadians need a trusted partner and seamless online service to manage cremation arrangements for their loved-one’s passing,” said Mallory Greene, CEO, Eirene. “In the few months since making our platform available, we served more families than anticipated, demonstrating Canadians need a dramatically different service to support them in their loved one’s passing.”

The most recent Auditor General’s report highlighted a critical need for transparency in pricing and a standardization of how services are offered to consumers, particularly within the context of the COVID19 pandemic. Eirene, which is licensed by the Bereavement Authority of Ontario (BAO), is the first platform of its kind in Canada to address these industry issues. Eirene offers a path forward through transparent service offerings and flat fee pricing.

Eirene clients use the platform to arrange cremation services at the time of passing. The simple, online experience eliminates the back-and-forth paperwork and time-consuming process traditionally associated with the funeral industry. Once confirmed online, Eirene works with local crematorium and transfer partners across Ontario to ensure the deceased are safely transported from their place of passing, cremated, and the ashes returned to their families. An Eirene cremation service is available for a one-time fee of $2,500 CAD. The platform also offers a complimentary estate administration tool for families to close accounts and notify the government along with unlimited proof of death certificates.

“Consumers are ready for the funeral industry to move forward digitally,” said Faisal Abid, CTO, Eirene. “Eirene makes it easy to speak to our Funeral Directors and make the appropriate arrangements online. Through the simplicity of the platform, combined with our expertise and care, we offer our clients peace of mind and let them focus on their family.”

About Eirene
Founded in 2019, Eirene is Canada’s first direct cremation technology platform making cremation easier and more affordable for clients. Eirene provides end-to-end services from pick-up to cremation to delivery of the ashes. Eirene is currently serving the Greater Toronto Area and is expanding across Canada. For more information, please visit eirene.ca

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Mallory Greene
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