I have seen the trend for pop-ups and the kind of excitement that they create for consumers. There is so much visibility and opportunity to leverage that excitement into a positive influence and impact. Everyday people want to do good and they also want to share their experiences.
NEW YORK (PRWEB) May 24, 2019
Earlier this month, Elepop (Elephant Protection Popup) opened the first ever pop-up experience focused on elephant education, preservation and social impact. Like other pop-ups, the experience is very “instagrammable,” but attendees will walk away with much more than just a pretty photo. Instead, they will learn and use social media to become nano-advocates for the cause, and proceeds will go to World Animal Protection, to support their work around the world to protect animals including elephants.
The pop-up will feature more than nine visual and experiential art installations that will feature themes like habitat protection, elephant memory and emotions, and elephant communication. Elepop is proud to have partnered with MagicLamp Art Lab, a multimedia interactive art technology development and creation company who worked on numerous installations throughout the pop-up in collaboration with the Elepop team.
Song Zhao, co-founder of Elepop says, “In my years of study and personal experience, I have seen the trend for pop-ups and the kind of excitement that they create for consumers. There is so much visibility and opportunity to leverage that excitement into a positive influence and impact. Everyday people want to do good and they also want to share their experiences. I’ve always loved elephants because of how close they are to humans and wanted to help protect them. When putting this pop-up together, I knew that I wanted to work with an organization that works to improve the lives of elephants and educates the public on elephant initiatives, and I’m thrilled to partner with World Animal Protection.”
World Animal Protection has moved the world to protect animals for more than 50 years. The organization’s activities include working with companies to ensure high standards of welfare for the animals in their care; working with governments and other stakeholders to prevent wild animals being cruelly traded, trapped or killed; and saving the lives of animals and the livelihoods of the people who depend on them in disaster situations. World Animal Protection influences decision-makers to put animals on the global agenda and inspires people to change animals’ lives for the better.
World Animal Protection have consultative status at the Council of Europe and collaborate with national governments, the United Nations, the Food and Agriculture Organization and the World Organization for Animal Health to improve the lives of millions of animals.
The Elepop experience is open to the public 10:30am to 7:30pm, Sunday through Thursday, and 10:30am to 8:30pm on Friday and Saturday. Tickets are available at https://www.showclix.com/event/elepop for $25.