Elev8 Cannabis Announces Chief Operating Officer

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New role established as the company prepares for expansion in 2021

Elev8 Cannabis, an emerging adults-medical cannabis retailer with locations in Eugene, Oregon, and Athol, Massachusetts, announced today that Cassandra Michaud was named Elev8 Cannabis chief operating officer. Cassandra becomes the company’s first COO. Her appointment is effective immediately.

“In a short period, Cassandra has contributed to our day-to-day operations in multiple states helping Elev8 reach and sustain business success,” said Seun Adedeji, founder and chief executive officer at Elev8 Cannabis. “Her experience in and knowledge of the cannabis industry is unmistakable, and this has been a factor to our continued success. Elev8 is also preparing to expand this year. And, for these reasons, the timing is right for elevating her to the chief operating officer. As COO, she will oversee most aspects of Elev8’s procedures and plans across all of our current and future retail cannabis locations.”

Cassandra is a marketing professional who has worked in various retail management positions before joining Elev8 Cannabis in the summer of 2020. Since then, she’s managed Elev8 Cannabis’s Oregon store while learning about the cannabis industry and the unique and varied needs of cannabis customers. Cassandra gleaned the nuances of cannabis marketing and the broad range of cannabis products on the market while establishing critical relationships with product manufacturers, suppliers and growers, and industry leaders. By the fall of 2020, she was working in the capacity of Operations Manager overseeing two retail locations, including the hiring and training of a new sales team for the new Athol, Massachusetts store, which opened in October 2020.

“Considering the range of experiences that I have had thus far at Elev8 Cannabis, I am delighted to become its chief operating officer,” Michaud said. “What Seun has created at Elev8 is a strong brand recognition both online and in stores that resonates for me and which resonates for customers. His vision for Elev8 is something I am fully aligned with, and it is what makes our brand stand out. I could not be happier taking on this level of responsibility.”

Michaud’s appointment coincides with the appointment of a new marketing manager and the opening of two new Elev8 Cannabis dispensaries to open soon in Orange and Williamstown, in the state of Massachusetts.

“The COO and marketing roles couldn’t come at a more important time for us at Elev8, especially as we expand to become more profitable, and as we strive to become the preferred privately-held cannabis retailer,” Adedeji said.

About Elev8 Cannabis
Seun Adedeji founded Elev8 Cannabis in 2017 to bring various high-quality health and wellness cannabis products to the public. To learn more about Elv8 Cannabis promotions and dispensaries, visit http://www.elev8cannabis.com

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Lori Shepherd
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