After 28 years of helping people create and envision their spaces according to their realities, Rieke Interiors recently launched its own rebranding plans.
ELGIN, Ill., Oct. 27, 2022 /PRNewswire-PRWeb/ -- After 28 years of helping people create and envision their spaces according to their realities, Rieke Interiors recently launched its own rebranding plans.
The company, which was formerly known as Rieke Office Interiors, has been designing and building custom workspaces and office furniture in the Chicagoland area. It offers turn-key commercial furniture solutions using smart design, positive customer service, and professional office furniture installation.
Over the past 10 years, Rieke's clientele has evolved and the company works on more than just offices. Its clients are from the areas of design retail, healthcare, financial institutions, veterinarian clinics, restaurants, homes and so much more. As the company evolved, it decided on a name change to reflect all the markets it supports.
Rieke's President and Owner Melissa Kehl welcomes the refresh as it reflects how the company is "always changing and evolving. That's just who we have been as a company forever. We are always asking ourselves: 'What's next?' 'What else do our customers need?' and 'How can we help them with this service?' (Always thinking about the customer and finding solutions for their needs) has been our modus operandi for our whole life being a company."
Senior VP & Co-Owner of Rieke Interiors Colleen Baader said that "our new brand and logo are a reflection of who Rieke Interiors and Vertical Interior Design Studio has become in the last nine years. Vertical Interior Design Studio, a division of Rieke Interiors, has been providing our clients with a turn-key solution for their projects, both big and small."
Clients are wanting certain things for their rooms for flexibility, functionality, and comfort. Baader explained that now that COVID-19 restrictions have been relaxed, the emphasis on the commercial side is to create spaces to encourage collaboration and efficiency. For example, there is an interest in having hybrid offices that allows space for conference rooms to hold Zoom meetings. Also on the list are lounge spaces to recreate for employees that working from home feel. Even the break rooms, also known as kitchens and social zones, are getting a facelift by adding bar-height seating and lounge furniture.
"Most business owners want their people back in their offices to collaborate at least three days a week," she said. "We're hearing that a lot from our clients. So, they want to make the space work for the new culture and the new environment."
On the residential side, Baader said these clients are renovating kitchens or master bathrooms. When there was a buying and selling boom in the housing market, people bought homes and decided to renovate spaces to add their own touch. She predicts that these types of projects may slow down and then the focus would shift to furniture accessories and window treatments.
No matter if it's in the workplace or the home, Baader said Rieke Interiors & Vertical Interior Design Studio wants to give clients the opportunity to "improve their space that they live and work in."
Kehl added: "We are so passionate about space and believe that if you start with your space as the foundation to build your dreams, it can make reaching your dreams easier. So, if you're trying to attract new talent into your office, you need a space that's going to make them feel welcome. And, if you're trying to share family experiences and create memories, you want your space in your home to work with the way your family works, you want it to function and be designed and have a mood that can help. What's really cool about our designers is that they take whatever it is that you're looking for in your home or your office and then turn that into a reality."
Baader acknowledged that Rieke's well-known reputation in the industry is very important to its history. This new branding presents to customers Rieke's growth and expansion.
"Now, we encompass so much more than what we did in the past with the help of Vertical Interior Design Studio," said Baader. "We believe our new branding reflects who we are and where we are going. We do so much more than just offices."
About Rieke Interiors:
Rieke Interiors has an impressive, state-of-the-art, 150,000-square-foot, office furniture manufacturing facility in Elgin, Illinois. As a certified WBE business in its 28th year, Rieke provides innovative products and services that are fully customizable, a unique capability that isn't found anywhere else in the interior industry. This flexibility allows Rieke to create a big impact for any budget, streamlining the project process to make each vision come to life. For more information, visit Rieke.com. ###
Media Contact
Marie Lazzara, JJR Marketing, 630-400-3361, [email protected]
SOURCE JJR Marketing
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