Elidah, Inc., Woman-Owned Medical Device Company and Maker of ELITONE, FDA Cleared Home-Use Treatment for Female Urinary Incontinence, Sponsors Women and Girls Campaign

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Elidah, founder of ELITONE, FDA cleared home-use treatment for female urinary incontinence, is one of a growing number of “Femtech” companies focused on addressing female health with technology and supporting female healthcare initiatives. Today the company announces its support and sponsorship of Mediaplanet's Investing in Women and Girls campaign.

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"At 51 years old, I was not ready to stop living. I was even willing to have surgery if I needed to, but guess what, I don’t need surgery to get my life back. Hooray, I found ELITONE!!! Now every time I sneeze, cough and laugh I am not afraid of what will happen.” Nancy, Age 51, Mom of 3

Elidah, Inc., a woman-owned medical device company and maker of ELITONE, an FDA cleared home-use treatment for female urinary incontinence, continues to support “Femtech” healthcare initiatives. Last year at the Women’s Health Innovation Summit, Elidah was a finalist in the business plan pitch event. This year they are back as a corporate sponsor. “We’ve made tremendous progress this past year. “We’ve launched our ELITONE device and are hearing amazing stories from women who have successfully treated their bladder leaks,” says Gloria Kolb, CEO and co-founder of Elidah. “It’s wonderful to be able to support the community of clinicians and entrepreneurs so focused on advancing women’s health.” Elidah is also a sponsor of Mediaplanet's “Investing in Women and Girls” special issue of USA TODAY. The issue explores the success of efforts to promote technology and business training for women and girls. “It’s so important for women and girls to be given a chance to explore opportunities and take risks. This publication raises awareness, celebrates successes, and encourages continued investment.”

Elidah is one of a growing number of “Femtech” companies that are acutely focused on addressing female health with technology. These companies are expected to create a $50 billion industry by 2025. Urinary incontinence affects 1 in 3 women, but many women fail to seek treatment, in part because of a lack of effective treatments that are low-risk and convenient to use. With its ELITONE device, Elidah took a user-centric design approach, considering when and how women are most likely to treat. Different from previous devices, ELITONE is completely non-invasive and can be worn under a women’s clothing while she does other things, meaning the busyness of life doesn’t get in the way of better health.

Clearly, women agree on the benefits of ELITONE’s female-first design. Patient reviews have been positive and ELITONE was awarded “Best New Product” at the aesthetic industry’s prestigious My Face My Body awards. In a published clinical study, 95% of subjects improved with an average of 71% improvement over a short six week period, compared to the average 11 years of being incontinent prior to the start of treatment.

Women can access the FDA-cleared, over-the-counter device at ELITONE.com. ELITONE treats female stress urinary incontinence by comfortably stimulating a women’s pelvic floor to exercise the muscles required to maintain healthy bladder control. Women use the device once a day, at home, and while doing other activities, getting back to living Life Leak Free.

About Elidah:
Elidah is a woman-owned FemTech medical device company established in 2014 to help women who suffer from bladder leakage. Elidah's technology integrates recent advances in wearable devices, biomaterials and mobile interfaces to deliver innovative therapeutic solutions that are comfortable and convenient. Elidah is led by entrepreneur Gloria Kolb, Founder and CEO, an MIT- and Stanford-trained engineer whose previous accolades include Boston’s 40 under 40 and MIT Technology Review’s World Top Innovators Under 35 (TR35). To learn more, visit https://elitone.com/.

About Mediaplanet:
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.

Press Contact:
Gloria Kolb                    
Elidah, Inc. Co-Founder & CEO            

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