Shoppable Immersive Experience Uses Interactive Storytelling to Celebrate Brand's Iconic Founder and Award-Winning Products
NEW YORK, May 16, 2023 /PRNewswire-PRWeb/ -- Pioneering beauty brand Elizabeth Arden today announced the launch of its first-ever immersive virtual store experience, created in partnership with leading experiential e-commerce platform Obsess. The fully shoppable experience is designed to delight and engage Elizabeth Arden's more digitally driven consumer base by allowing customers to experience the brand's products and learn about the woman behind this iconic brand.
"Elizabeth Arden has been a leading beauty industry innovator for the past 120 years and we are thrilled to launch our first metaverse shopping experience in partnership with Obsess," said Martine Williamson, Global Chief Marketing Officer. "We are truly operating as an omnichannel business to evolve our customer experience and engage a whole new generation of shoppers about our products and legacy through digital storytelling."
The Elizabeth Arden virtual store experience brings the company's rich history to life through interactive content and iconic images that tell the story of its inspirational female founder, her impact on the beauty industry and the brand's evolution. The space features gallery-style art that visitors can "jump" into to immerse themselves in the historical scenes depicted in the artwork and photos.
The virtual store's spa room features several elements designed to educate visitors about Elizabeth Arden skincare, including quizzes and gaming elements to find the best regimen for your skin type. Shoppers can enjoy other games as they browse and shop Elizabeth Arden's award-winning products and newest launches, including the new gold standard of skin barrier repair, Advanced Light Ceramide Capsules, which is featured in the store's ceramide product alcove.
"We are honored to work with Elizabeth Arden to bring the brand's cult products and inspiring heritage to life through an immersive virtual shopping experience for the first time," said Neha Singh, Founder and CEO of Obsess. "This virtual store experience will delight the brand's customers with one-of-a-kind interactive content and provide new ways for shoppers to discover, learn about and shop for Elizabeth Arden's industry-leading skincare, makeup and fragrances."
About Elizabeth Arden
Elizabeth Arden has been empowering women with a diverse portfolio of cutting-edge and results-driven innovation since 1910. One of the first female entrepreneurs in 20th century America, Ms. Arden remarkably turned a thousand-dollar investment into a billion-dollar brand that prides itself on celebrating and supporting dynamic women through beauty. Today the iconic brand is sold in more than 120 countries and prides itself on upholding the founder's legacy of empowering women and providing them with luxurious, high-performing products with real results. For more information, please visit elizabetharden.com.
Obsess is a leading experiential e-commerce platform that enables retailers to create immersive, branded, discovery-driven virtual stores on their websites. The mission of the company is to create the next-generation online shopping interface that transforms the traditional e-commerce thumbnail grid into a visual, interactive, gamified, social and highly engaging experience. The company is headquartered in New York City, with offices in Europe and Asia. For more information, please visit ObsessAR.com or email [email protected].
Danielle Poggi, Berns Communications Group, 1 2129944660, [email protected]
SOURCE Elizabeth Arden