"Diet Drivers: Why We Eat What We Eat and What it Means" offers new insights into the attitudes and actions of foodservice consumers, including findings on plant-based protein, eco-friendly eating and more.
ELGIN, Ill., April 13, 2023 /PRNewswire-PRWeb/ -- Elohi Strategic Advisors (ESA) announces new, proprietary research in the foodservice field — and it highlights consumers' desire to support plant-based proteins and decrease food waste.
The report, titled "Diet Drivers: Why We Eat What We Eat and What it Means", is designed to better understand consumer attitudes, preferences and behaviors regarding the foods and beverages they consume and their impact on health, wellness and the environment. Key consumer findings include a majority plan to eat more plant-based meat (69%); limit food waste (71%); limit processed food consumption (60%) and more.
"ESA supports our clients' growth with detailed insight into consumers' decision making," says ESA founder Stephanie Lind. "We don't make food choices in a vacuum, but as part of the who, when, where and why of our dining occasions. At ESA, we want research that looks at food choices holistically and that reflects, in as unbiased a way as possible, how consumers think and feel about food, taking into consideration the contexts for their decisions."
The better-for-you, plant-based and alternative protein spaces continue to grow and evolve with increasing speed. ESA debuts this report as part of its new suite of offerings, designed to provide clients with data-backed insights for solid decision-making and more compelling sales propositions.
The report includes:
- Consumer perceptions regarding their diets, the foods and beverages they consume and the overall effects on their health and the environment.
- Consumer aspirations — the things they want to add, modify, reduce or eliminate from their diets.
- Concerns and triggers that affect consumers' food and beverage choices including food sourcing, environmental impact and contents (e.g., gluten-free, sugar-free, allergen-free).
- Consumer understanding and definitions of terms such as "clean label" and "locally sourced".
- Consumer preferences, interests and intentions regarding plant-based categories by format (plant-based analogs vs. veggie-forward), protein type (beef, chicken, seafood and dairy) and by item or form (e.g. burgers, steaks, wings).
- Consumer awareness and interest in cell-cultured meats.
"Consumers increasingly evaluate their purchases based on health and wellness, animal welfare and environmental concerns," says Mark DiDomenico, ESA Chief Insights Officer. For example, respondents reported concern about the environment and climate change (66%); limiting their food waste (71%); animal welfare (65%) and antibiotics use (63%). "Our research answers questions about the specifics of those decision drivers, about who's making the decisions and about their preferences."
This type of detailed insight can help companies create and market products that address consumers' preferences and concerns while offering messaging and support to operators for meeting those customer needs.
Operators and organizations serving the better-for-you, plant-based and/or sustainable food spaces — or those interested in potentially expanding into or entering those spaces — can more easily create a path forward using this report. Contact Lind directly at [email protected] for more information.
About Mark DiDomenico
For more than 30 years Mark DiDomenico has analyzed trends of the foodservice market. Before joining the ESA team, he gained experience with a variety of major industry players including Sara Lee, where he supported the brand's sales, marketing and innovation efforts as Director of Insights. In 2011, DiDomenico transitioned to Datassential, a leading food and beverage insights firm, where he served as the Director of Customer Solutions and Success for more than 10 years.
About Elohi Strategic Advisors
Elohi Strategic Advisors (ESA) is a well-connected business accelerator focused on empowering companies to pioneer, develop and innovate in the food industry. ESA provides scalable leadership, strategy and execution expertise across revenue generation, marketing, product, pricing and management to new and established companies in the food industry. A women-owned (WBENC-certified) small business, ESA leads a comprehensive team of industry experts who help your company rapidly break into the food industry and reach your goals on an accelerated timeline. Invest and grow with confidence. Visit elohi.us to learn more.
Media Contact
Stephanie Lind, Elohi Strategic Advisors, 847-474-9242, [email protected]
SOURCE Elohi Strategic Advisors
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