“Naming rights sponsorships have become an invaluable component of a company’s marketing strategy.” Larry Jaeger, President of Sponsor Burst
ELYRIA, Ohio (PRWEB) September 10, 2018
Elyria City Schools Board of Education tonight approved a long-term partnership with Mercy Health for naming rights to the football field at Ely Stadium. The new name effective today is now called Mercy Health Field at Ely Stadium.
Under the terms of the agreement, the deal is for the next 10 years at the terms of $35,000 per year. It is worth a total of $350,000, to the school district over the life of the agreement .
“This is a great thing from the perspective of athletics and from that of the school community as a whole,” said Dr. Thomas Jama, Superintendent of Elyria Schools. “Mercy Health’s investment supports the financial aspects of the construction project itself, but it also opens the door for the district and Mercy Health to explore future healthcare opportunities that benefit all students in the Elyria Schools.
“Empowering youth to remain physically and mentally fit is part of our promise and today, this field represents that promise coming to life.” Said Edwin Oley, Chief Executive Officer at Mercy Health.
“Mutually beneficial partnerships have an exponential effect in deepening the roots a company has in a community they’re serving,” said Larry Jaeger, President of Sponsor Burst, a sports marketing company that specializes in naming rights and who helped facilitate the agreement. “Naming rights sponsorships have become an invaluable component of a company’s marketing strategy.”