I am honored to share my new book, Mastering Inbound Marketing: Your Complete Guide to Building a Results-Driven Inbound Strategy. This book takes over 15 years of experience to help marketers gain an understanding of inbound marketing and how they can leverage it to drive revenue growth.
PHOENIX (PRWEB) November 01, 2021
Elyse Flynn Meyer is excited to announce her new book, Mastering Inbound Marketing: Your Complete Guide to Building a Results-Driven Inbound Strategy.
Today, the world of inbound marketing is continually evolving. Marketing is no longer just about advertising to a broad audience and hoping that the message resonates with the right audience. Today, marketing is about targeting your content, messaging, and strategy to the right audience, at the right time, and through the right channels.
If you are looking to grow your business and amplify your online presence, it’s time to consider the following questions when developing your inbound marketing strategy:
- Are you currently driving enough website visitors and qualified leads every month to your sales team to achieve your company’s revenue goal?
- Do you leverage the most effective technology platforms to implement your digital and inbound marketing strategy?
- Are you using the inbound marketing methodology for your sales and customer service experience to achieve maximum efficiency at every stage of the buyer’s journey?
- Does your business consistently look at your analytics and make real-time updates to maximize your marketing and sales campaigns?
In this book, discover the tactics and approaches to develop and implement inbound marketing programs for both small businesses and enterprise organizations. We will focus on every aspect of the inbound marketing methodology, including the revenue generation trifecta of marketing, sales, and the customer experience.
"I am honored to share my new book, Mastering Inbound Marketing: Your Complete Guide to Building a Results-Driven Inbound Strategy. This book takes over 15 years of marketing experience to help marketers gain an understanding of inbound marketing and how they can leverage inbound marketing to drive revenue growth. Consider this book your complete guide to mastering the inbound marketing methodology." - says Elyse Flynn Meyer, Author and Founder of Prism Global Marketing Solutions.
What Is Covered?
Chapter 1: What is the Inbound Marketing Methodology?
Chapter 2: Defining Your Buyer Personas and the Decision-Making Journey
Chapter 3: Setting Measurable and Attainable Inbound Marketing Goals
Chapter 4: Developing an SEO and Blogging Strategy to Get Found Online
Chapter 5: Building an Inbound Conversion Strategy to Drive Leads
Chapter 6: Leveraging Social Media to Connect with Your Audience
Chapter 7: Using Email Marketing and Marketing Automation to Nurture Leads
Chapter 8: Developing an Inbound Sales Strategy to Drive Revenue
Chapter 9: Improving the Customer Experience with Inbound
Chapter 10: Tracking Your Progress and Analyzing Your Metrics
Chapter 11: Choosing the Right Marketing Technology Platforms
Chapter 12: Building a High-Impact Inbound Marketing Team
Chapter 13: Improving Your Process with Marketing Operations
Chapter 14: Next Steps for Success
In addition, you can reach Elyse Flynn Meyer at firstname.lastname@example.org for any inquiries.
About Elyse Flynn Meyer:
Elyse Flynn Meyer is President & Founder of Prism Global Marketing Solutions, a strategic marketing advisory firm, and HubSpot Diamond Partner. She has extensive marketing and sales management experience, specifically in digital and inbound marketing, marketing planning, and sales & marketing alignment. Prior to founding Prism Global Marketing Solutions, Elyse worked in various industries, ranging from small businesses to Fortune 500 organizations. You can learn more here.