Email Compliance Tips to Avoid Penalties and Preserve Goodwill

NYC area email expert shares email compliance tips regarding email marketing laws, email retention and data security requirements, and email policy—in a new article from Messaging Architects

HOBOKEN, N.J., April 27, 2023 /PRNewswire-PRWeb/ -- Messaging Architects, an eMazzanti Technologies Company and email policy expert, shares tips for complying with email marketing laws and other email regulations in a new article. The informative article first alerts readers to several laws affecting email, such as the CAN-SPAM act, expanding data privacy laws, and industry-specific laws.

The author then shares tips to stay on the right side of email marketing laws, such as permission and unsubscribe rules and avoiding misleading subject lines. He then reviews email retention and data security requirements like those imposed by HIPAA for personal health information (PHI) and PCI DSS controls around credit card data. He concludes by listing elements of an effective email policy.

"Email remains an essential tool for business communication and a cost-effective way to stretch advertising dollars and strengthen customer relationships," stated Greg Smith, Vice President of Services Delivery at Messaging Architects. "However, to avoid penalties and preserve customer goodwill, organizations must ensure email compliance."

Below are a few excerpts from the article, "Email Compliance Tips to Avoid Penalties and Preserve Goodwill."

Stay On the Right Side of Email Marketing Laws

"To ensure that marketing emails reach their target audience, businesses and nonprofits must take steps to ensure email compliance. Not only does noncompliance invite penalties, but email filters will send offending emails to the spam box. This will harm your business reputation and negatively affect future email campaigns."

Email Retention and Data Security Requirements

"In addition to email marketing guidelines, regulations also govern email retention and mandate the protection of sensitive information. Email retention laws differ widely from one industry to another, with retention periods varying from one to seven years."

Elements of an Effective Email Policy

"To ensure email compliance, organizations should implement comprehensive electronic communications policies, or ePolicies. These policies include both written guidelines and the technology that enforces those policies. Periodic training, supplemented by visual reminders, will help users remember and apply the guidelines."

Use Technology to Ease the Path to Email Compliance

"Organizations cannot afford to leave compliance up to the end user. Compliance technology facilitates compliance by automating processes, adapting to evolving regulations and monitoring for compliance violations. For example, a quality email archiving solution will automate retention policies."

Email Compliance Experts

To learn more about compliance technology, email archiving, or ePolicy review and consulting, and get email peace of mind, business leaders should contact the email and compliance experts at Messaging Architects.

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About Messaging Architects

Messaging Architects specializes in effectively managing and securing an organization's most precious asset, its information. With over 20 years of information management and technology consulting experience, the Messaging Architects team has provided corporations, educational intuitions, health care facilities and nonprofits with methodologies, procedures, and technology to keep their data organized, compliant and secure.

About eMazzanti Technologies

eMazzanti's team of trained, certified IT experts rapidly deliver increased revenue growth, data security and productivity for clients ranging from law firms to high-end global retailers, expertly providing advanced cyber security, retail and payment technology, digital marketing services, cloud and mobile solutions, multi-site implementations, 24×7 outsourced network management, remote monitoring, and support.

eMazzanti has made the Inc. 5000 list 9X, is a 4X Microsoft Partner of the Year, the #1 ranked NYC area MSP, NJ Business of the Year and 5X WatchGuard Partner of the Year! Contact: 1-866-362-9926, [email protected] or http://www.emazzanti.net Twitter: @emazzanti Facebook: Facebook.com/emazzantitechnologies.

Media Contact

Kent Sorensen, Messaging Architects, 4803345403, [email protected]

SOURCE Messaging Architects