eMazzanti Shares 3 Tips to Help Business Leaders Build Their B2B Brand

HOBOKEN, N.J., Aug. 30, 2019 /PRNewswire-PRWeb/ -- A NYC area digital marketing agency, IT consultant and managed services provider (MSP) shares essential tips to help small and mid-size businesses (SMB) who sell to other businesses (B2B) build their brand in a new article on the eMazzanti Technologies website.

The informative article directs business marketing leaders to build their B2B brand by establishing their target audience, defining clear objectives and engaging customers with storytelling. According to the author, unresearched and unplanned social media efforts and website designs often fail to deliver much value. He goes on to explain how following these branding tips will help to establish a strong B2B brand.

"Today's B2B consumers rely on the perception of a strong brand to help them make critical purchasing decisions," related Jennifer Mazzanti, CEO, eMazzanti Technologies. "Careful planning will help you build your B2B brand into a powerful too."

Below are a few excerpts from the article, "More Than a Logo: 3 Indispensable Tips to Help Build Your B2B Brand."

1. Establish Your Target Audience

"Begin by answering some basic questions about your customers. Where are they located? How many employees do they have, and what do their revenue numbers look like? What problems do they want to solve? Who makes the purchasing decisions? What social media platforms do they use? Do they go there to find information, to make connections or to buy and sell?"

"With the answers to these questions and others, generate a detailed customer profile. Once you know who your customers are and where they live in the digital world, you can begin to build your B2B brand strategy."

2. Define Clear Objectives as You Build Your B2B Brand

"As a first step toward building a strategy, determine what you are trying to accomplish with your communication. On the surface, the answer seems simple. You want to generate leads, of course. However, in the B2B environment, the leads come only after you develop a relationship of trust with your customers."

More B2B Branding Tips >>

Expert Branding Assistance

As a successful B2B company, eMazzanti knows how important it is to build a B2B brand. Its award-winning digital marketing team can help business leaders implement a comprehensive digital strategy to find and engage their target audience. From custom website design to digital ads, email marketing and SEO, eMazzanti has B2B covered.

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About eMazzanti Technologies

eMazzanti's team of trained, certified IT experts rapidly deliver increased revenue growth, data security and productivity for clients ranging from law firms to high-end global retailers, expertly providing advanced retail and payment technology, digital marketing services, cloud and mobile solutions, multi-site implementations, 24×7 outsourced network management, remote monitoring and support.

eMazzanti has made the Inc. 5000 list eight consecutive years, is a 4X Microsoft Partner of the Year, the #1 ranked NYC area MSP, NJ Business of the Year, 5X WatchGuard Partner of the Year and one of the Top 200 U.S. Microsoft Partners! Contact: 1-866-362-9926, [email protected] or http://www.emazzanti.net Twitter: @emazzanti Facebook: Facebook.com/emazzantitechnologies.

SOURCE eMazzanti Technologies