Emilia Clarke’s SameYou Charity For Brain Injury Recovery Launches NFT Series On the Seva.Love NFT Platform for Good

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The Drop Will Feature Physical And Digital Items From Award Winning Photo Scientist Steven Sebring, Based On The Versace Dress Clarke Wore To The 68th Emmy Awards

SameYou, the charity founded by Game of Thrones star Emilia Clarke, today announced an NFT for good initiative to develop better recovery treatments for more than 80 million brain injury and stroke survivors around the world.

“I’ve experienced two brain aneurysms and the incredible health care workers are one of the biggest reasons I was able to come out even stronger,” said Clarke. “Nearly one-in-three people will suffer from brain injury in their lifetime, and SameYou’s purpose is to increase access to rehabilitation, ensuring survivors have the best chance of recovery.”

The drop will include both digital and physical items, including the one-of-a-kind Atelier Versace dress Emilia debuted on the red carpet at the 68th Emmy Awards in 2016. The NFT artwork will feature 2D, 3D, Pure Reality and hologram imagery created by award-winning photographer Steven Sebring and a series by DreamView, which will pair experiential mindscape of brain-injury healing with spoken word by Emilia Clarke. The collection also includes a limited edition digital recreation of the dress that can be displayed and worn by one’s avatar in the metaverse of their choice.

“The gown is the heaviest I’ve ever worn and is made of metal mesh, which became Gianni Versace’s famous trademark in the early 1980s,” continued Clarke. “And to me, the metal build of the dress symbolizes the strength, power and resilience of brain trauma survivors. I almost feel like there is a little bit of Khalessi ready to go into battle in this chainmail gown.”

The charity project will launch on the social good NFT metaverse platform SEVA.LOVE, founded by Deepak Chopra and Poonacha Machaiah. SEVA.LOVE empowers artists to create unique NFT collections and engage their communities for social transformation. The platform enables artists to apply their art and creativity into meaningful global action, empowering communities to be catalysts for positive social and planetary transformation.

“The digital ecosystem is playing an increasingly bigger role in every part of our lives, and that includes social good initiatives,” said Poonacha Machaiah, co-founder and CEO, SEVA.LOVE. “Whether it be raising awareness for mental health, suicide prevention, poverty and hunger, violence against women or climate action, SEVA.LOVE is here to power NFT initiatives. And we’re honored to help support SameYou’s NFT project that will help millions of people globally.”

Entertainment and brand advisory holding company Subnation Media will guide the development of SameYou’s NFT initiative. Subnation helps companies like Atari Hotels and NASCAR develop Web3 strategies, which includes metaverse experiences, NFT’s, avatars, digital goods, and more.

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Mike Gasbara
Fabric Media
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