Emilia Romagna's Umberto Cesari Names Colangelo & Partners Agency of Record for US Campaign

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Leading Italian Wine Estate and Sangiovese Ambassador Accelerates Presence in the US Market

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Umberto Cesari, one of the most prominent wine estates in the Emilia Romagna region of Italy, has announced Colangelo & Partners as its agency of record in the United States, set to develop and execute a comprehensive communications strategy to target key media, trade and influencers. Umberto Cesari has had a constant presence in US for over 30 years and this partnership commences a new chapter dedicated to leveraging brand awareness in a market that continues to present new opportunities.

Colangelo & Partners will focus the ongoing campaign on strategic media and trade relations to increase Umberto Cesari brand visibility as well as support selling opportunities. The activation solidifies the winery’s commitment to the American market and its continued dedication as a pioneer of Italian wines. Umberto Cesari joins a growing roster of prestigious Italian accounts at the agency including Trento DOC, Prosecco DOC, Empson USA and the Frescobaldi Group of Brands, including Tenuta Luce and Frescobaldi Toscana.

Umberto Cesari, the winery’s founder of which still bears his name, began his winemaking journey in 1964 when he purchased a 20-hectare vineyard in Castel San Pietro Terme, just outside Bologna. Among the first winegrowers in the region to focus on high quality production, Cesari dedicated himself to making wines that truly represent the traditions and authenticity of Emilia Romagna, elevating the image of these regional varietals, specifically Sangiovese, all over the world.

Gianmaria Cesari, son of Umberto Cesari, leads the company’s pursuit as a leading Italian wine brand. “Umberto Cesari winery has been a part of our family for over five decades and during that time we have acquired additional vineyards, built a new wine cellar and invested in the pillars of our viticultural philosophy,” says Gianmaria. “Preserving the environment and sustainably making high quality wines is who we are.”

“We are thrilled to welcome Umberto Cesari to our portfolio,” says Gino Colangelo, President of Colangelo & Partners. “We love working with family-owned wineries with genuine stories to tell and look forward to working with them to achieve their goals.”

About Umberto Cesari
Umberto Cesari winery was founded in the early 1960s by Umberto Cesari in Castel San Pietro Terme, among the hills that dominate the landscape of the ancient Via Emilia on the border between Emilia and Romagna. As one of the first winemakers in Emilia Romagna to believe in the potential of the Sangiovese grape, Umberto committed himself to creating outstanding wines and today is considered a true ambassador of Sangiovese. At present, the winery extends over nearly 355 hectares (877 acres) all around Castel San Pietro Terme. The estate's extensive regional wine range includes several expressions of Rubicone IGT, Romagna DOC and Emilia IGT wines, as well as Albana di Romagna DOCG, the first white wine to obtain this classification in 1987, available also in Passito. In 2013, Umberto Cesari inaugurated a modern and innovated headquarters, surrounded by vineyards. This building also serves as the welcome center to thousands of wine lovers each year that come from all over the world to enjoy wines such as Liano, Tauleto and Resultum. Today Umberto’s passion continues with his son Gianmaria, who carries on the family’s commitment to give value to the land of Emilia Romagna, which has become increasingly appreciated in Italy and abroad. For more information, visit https://umbertocesari.com/en/

About Colangelo & Partners
Colangelo & Partners specializes in premium food, wine and spirits brands, and has long established relationships with the key press that drive these business categories and help determine the industry leaders. Agency principals have years of experience in retail and distribution as well as communications, a rare combination that gives Colangelo & Partners invaluable insights into consumer purchasing behavior. The agency focuses on 'closing the loop' between creative communications programs, distribution, promotion, publicity and the consumer in order to maximize the efficiency of its communications programs and deliver measurable results. Founded in 2006, Colangelo & Partners was honored as one of the year’s top integrated communications firms at the 2013 Agency Elite Awards and for one of the best digital marketing campaigns at the 2014 Digital PR Awards. http://www.colangelopr.com/

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Cristina Coari
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