SEATTLE, Dec. 20, 2021 /PRNewswire-PRWeb/ -- Emma heads into 2022 as one of the leading DTC sleep brands in the world. Emma has achieved this title by offering award winning mattresses at competitive price points in more than 35 countries world-wide.
"The US mattress industry is unique to the rest of the world due to the shear amount of competition, stated Scott Smalling Chief Commercial and Innovation Director for the US. Understanding this we are introducing mattresses and sleep accessories with patented and differentiated technologies to help our retail partners expand their selections and create more reasons for customers to shop in store," continued Smalling.
Emma plans to showcase these new patented innovations and exclusive sleep technologies at World Market in January in space #C1565.
Emma has recently added another sleep veteran to its growing US Team. Vince Passanisi joined Emma in November and will head sales as their EVP of Sales. Vince has dedicated his career to the sleep industry working for companies such as Sealy, Ashley, Nectar and Boyd Sleep to name a few.
"Vince brings a tremendous amount of experience, knowledge and relationships to our team and above all is a great guy." Beamed Smalling.
For sales related inquires and market appointments please contact Vince @ [email protected]
About Emma – The Sleep Company (Emma Sleep GmbH):
Emma – The Sleep Company is a founder-managed company and with 1.5 million mattresses sold in 2020 the world's leading Direct-to-consumer sleep brand. Founded in 2013 by Dr. Dennis Schmoltzi and Manuel Mueller, the sleep innovation company is headquartered in Frankfurt, Germany, with additional locations in Manila (Philippines), Lisbon (Portugal), Mexico City (Mexico), and Shanghai (China). In 2020, the company achieved a turnover of EUR 405 million (USD 494.7 million), a growth rate of 170% from the previous year. On July 1, 2020, Franz Haniel & Cie. GmbH group acquired 50.1 percent of Emma – The Sleep Company.
The flagship product is the Emma® bed-in-a-box, which is currently available in more than 30 countries. The mattress is sold directly to consumers via a diversified customer experience that includes several digital touchpoints as well as about 3,000 stores. The successful omnichannel strategy has been made possible by partnerships with several retailers.
Emma's research and development team is a leader in sleep technology. The team of over 30 people develops innovative products that make a positive impact on people's lives by enhancing their sleep. To scale the business and innovate as fast as possible, Emma's 800+ team members are constantly creating and implementing new concepts to optimize everything from their global supply chains to marketing and sales. The company keeps its sharp competitive edge by staying agile, discovering pragmatic solutions to challenges, and maintaining a digital mindset. The team celebrates and encourages diversity in all areas: diversity of thought, character, ideas, and background.
For more information about the products, please visit http://www.emma-mattress.com
Media Contact
Scott Smalling, Emma - The Sleep Company, +1 2533120653, [email protected]
SOURCE Emma - The Sleep Company
Share this article