The kitchen and bath brand enlists award-winning agency to spearhead PR, Social and Creative efforts
SACRAMENTO, Calif., June 26, 2023 /PRNewswire-PRWeb/ -- Merlot Marketing has been named agency of record for EMPAVA, designer and manufacturer of kitchen and bath products delivered directly to consumers and through leading big box retailers and online dealers. The brand makes premium products accessible to all, with an affordable price point as well as an effortless and informative online ordering process.
Merlot Marketing will work closely with EMPAVA to lead all branding and strategic communications efforts through message development, public relations, social media, and design projects. To build brand awareness and support new product launches, the agency will target both national and consumer media through news releases, video news releases, wire distributions, trend articles, custom pitching, social media campaigns, and third-party award submissions.
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"Merlot Marketing has a proven track record for successfully launching brands in the kitchen and bath sector, and we are excited to collaborate with their expertise to elevate the EMPAVA brand and build a stronger relationship with consumers throughout the North American market," said Ricky Cheng, President of EMPAVA.
EMPAVA's robust kitchen catalogue is designed to elevate the at-home cooking experience and includes: high-performing gas ranges, ovens, cooktops, range hoods, wine coolers and outdoor woodfire or gas pizza ovens. The brand's line of sleek, luxurious tubs offers freestanding or walk-in tubs, and an assortment of spacious whirlpool tubs equipped with massaging jets and more.
"We are thrilled to partner with EMPAVA to introduce the brand's kitchen appliances and bath products to the market," said Debi Hammond, CEO of Merlot Marketing. "This innovative brand is empowering first-time home buyers and budget-conscious consumers by bringing high-quality, elegantly designed products to market at an affordable price point. Our team is excited to introduce this brand through a strategic marketing campaign that includes public relations, social media, brand strategy and creative support."
To start the partnership off with a bang, Merlot supported EMPAVA's debut at the 2023 Kitchen & Bath Industry Show (KBIS) in Las Vegas, where the brand introduced the 12-inch Drop-In Induction Cooktop, designed for "tiny homes" and compact spaces. The company has already garnered brand-awareness success though coverage in several publications, such as: Food & Wine, Forbes, The Wall Street Journal, and was named "Best Small-Size Walk-In Tub" in Reviewed by USA Today. This year, EMPAVA was also recognized for its innovative design, manufacturing and distribution of products with The Home Depot Supplier Diversity Innovation Award.
For more information about EMPAVA, visit https://empava.com/. To learn more about Merlot Marketing, visit https://merlotmarketing.com/.
About Merlot Marketing
Celebrating 21 years of articulating and sharing brand stories, Merlot Marketing is an award-winning, national marketing agency that focuses on public relations (PR.0™), brand strategy, social media, advertising and digital communications. Headquartered in California, with satellite offices located across the country, Merlot promotes brands globally. The agency specializes in the home and building products category and has helped numerous companies rediscover their brand position and promise through its proprietary REDiscover™ Process and then promotes it through PR.0. Discover our passion, creativity and results at http://www.merlotmarketing.com.
About EMPAVA
EMPAVA, designer and manufacturer of kitchen and bath products, offers more choices and more ways to purchase sleek, elegant and affordable kitchen and bath products online. From refined, high-performance ranges and powerful range hoods, gas ranges, cooktops and ovens, to stylish freestanding and whirlpool air bathtubs, EMPAVA creates unique and elegantly designed kitchen and bath products at less than premium pricing. For more information about EMPAVA and its full suite of kitchen and bath products, visit https://EMPAVA.com/.
Media Contact
Louie Sosa, Merlot Marketing, 916-285-9835, [email protected]
SOURCE Merlot Marketing
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