NEW YORK, May 31, 2019 /PRNewswire-PRWeb/ --From pilates to parties to preschool pickup, there's finally a brand to meet the needs of on-the-go women. All Day Alba, founded by Brielle Halbert and Rachel Katzin, was created to revolutionize the modern woman's athletic closet. Through a combined love of fashion, these active "supermoms" created a brand that keeps up with their busy lifestyles. All Day Alba is crafted with superior quality fabrics, anti-sweat technology, and European styling to empower those who wear it, wherever they go.
"Many of us struggle to find the right clothing that can take us through the day and effortlessly transition to the evening," remarks Rachel Katzin, co-founder of Alba. "Our brand was founded to maximize the potential of the day."
The two women met by chance at a preschool visit for their children. Brielle was inspired by Rachel's ability to look chic while juggling her mom-duties and a passion for martial arts. Rachel was intrigued by Brielle's entrepreneurial ambition and enthusiastic spirit. Their love for fitness and fashion sparked an idea that would later develop into the innovative brand, All Day Alba.
"There is nothing more beautiful than women empowering women," shares Brielle Halbert, co-founder of Alba. "Rachel and I set out to create a brand that embodies this message. We designed clothing that women can look and feel their very best in while going to the gym, grocery store, lunch dates, and everywhere in-between."
Alba's empowered and feminine collection includes 35 European inspired styles in 5 sizes. The activewear ranges from coordinated separates, accessories, and premium outerwear pieces that create sleek silhouettes. The color palette is diverse and feminine with hues ranging from deep plum to airy lavender, and rich dusty rose. Each garment features eco-friendly fabrics with sweat-repellent, moisture-wicking and deodorizing technology to stay fresh all day long. Items are machine washable, wrinkle-free and won't show wear like other fast-fashion options available in the market. All Day Alba will keep women feeling fresh and confident whether they're running errands or running a marathon. Items from the collection range in price from $15 - $150 and are now available for purchase at AllDayAlba.com.
About
All Day Alba: Founded by entrepreneurs Brielle Halbert and Rachel Katzin in 2016. Their shared love of fashion and fitness led them to create a brand by and for empowered women. All Day Alba's elegant range of gym-ready apparel has been designed to enable the modern woman to move through her day in outfits that enhance and support her inner strength from the moment they they get dressed until the end of the day. AllDayAlba.com
SOURCE All Day Alba
Share this article