Emsi releases fifth annual Talent Attraction Scorecard

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The Scorecard examines progress of communities in attracting talent and the implications of the pandemic on talent migration heading into 2021.

The Scorecard provides a benchmark for communities pre-Covid and a current assessment of talent migration in the U.S.

Emsi, a leader in labor market analytics, today released its fifth annual Talent Attraction Scorecard. As the number one need for businesses and the top priority in economic development, competition for a skilled workforce continues to intensify. Each year the Scorecard examines the progress of communities in recruiting and developing talent to meet this need.

This year’s report unpacks how early data suggests existing trends in remote work and large city out-migration have been accelerated by COVID-19. Whether succeeding in their efforts or struggling, the pandemic is forcing communities to respond to shifting migration and telework, and its impact on talent attraction.

The Scorecard is broken into three categories: large counties (over 100,000 in population), small counties (population between 5,000 - 99,999), and micro counties (population of less than 4,999).

Top 10 Large Counties
Maricopa (Phoenix, AZ)
Clark (Las Vegas, NV)
Collin (McKinney, TX)
Williamson (Roundrock, TX)
Riverside (Riverside, CA)
Denton (Denton, TX)
Fulton (Atlanta, GA)
Wake (Raleigh, NC)
Montgomery (Conroe, TX)
Lee (Fort Myers, FL)

Top 10 Small Counties
Reeves (Pecos, TX)
Cameron (Lake Charles, LA)
Burke (Waynesboro, GA)
Hudspeth (Fort Hancock, TX)
Oconee (Watkinsville, GA)
Winkler (Kermit, TX)
Twiggs (Macon, GA)
Moore (Tullahoma, TN)
Kendall (Boerne, TX)
Goochland (Goochland, VA)

Top 10 Micro Counties
Storey (Virginia City, NV)
McPherson (Tyron, NE)
Alpine (Markleeville, CA)
Butte (Arco, ID)
Clay (Fort Gaines, GA)
Keweenaw (Ahmeek, MI)
Harding (Roy, NM)
Roberts (Miami, TX)
Issaquena (Mayersville, MS)
herman (Wasco, OR)

While many of the nation's largest metros ranked near the bottom in talent attraction, counties between 250,000 - 999,999 makeup more than half of the top 100, with strong showing from midsized markets in the West, along with Texas and Florida. Four Texas counties ranked in the top 10 and 12 Florida counties ranked in the top 40. Of large counties in the top 10, Fulton County (Atlanta, GA) is the biggest riser since the Scorecard began in 2016, climbing from No. 115 to No. 7.

“Communities are working harder than ever to keep their economies running and safe while building strategies for the future,” said Cara Christopher, Vice President of Business Development at Emsi, “The Scorecard provides a benchmark for communities pre-covid and a current assessment of talent migration in the U.S.. We hope to equip communities with valuable information to help them make better decisions during this time of uncertainty.”

Methodology:
Counties are ranked using Emsi’s Talent Attraction Index based on six, equally weighted metrics: job growth, skilled job growth, net migration, annual openings for skilled workers per capita, educational attainment growth (associate degree and above), and regional competitiveness.

About Emsi:
Emsi, an affiliate of Strada Education Network, provides high-quality labor market data and expert analysis to professionals in economic development, workforce development, commercial real estate, higher education, and talent acquisition. Emsi data is compiled from a wide variety of government sources, job postings, and online profiles and résumés. For more than 20 years, its team of economists and data scientists have been conducting expert analysis of this data, creating software, tools, and strategies for clients around the world. Emsi clients use data to solve a variety of problems: align programs with regional needs, equip students with career visions, understand regional economic and workforce activity, and find and hire the right talent.

Download of the Scorecard available at: http://www.economicmodeling.com/talent-attraction-scorecard-2020/

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Rob Sentz
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