Endemol Shine North America and VC Capital Holdings Bringing MasterChef Restaurant Concept to the U.S.

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Based on Hit TV Series, ‘MasterChef, the TV Experience’ Launching in US in 2021

"With a menu curated from the hit show’s Champion and Finalist recipes, MASTERCHEF is about the passion for cooking and the emotional connection we have with food."

Endemol Shine North America, producer of the hit culinary competition series MASTERCHEF on FOX and private equity financier VC Capital Holdings, announced today that they are teaming up to bring the first MASTERCHEF restaurant concept to the U.S.

The concept aims to be more than an eatery, but a true, immersive dining experience. From screen to plate, the menu is expected to feature signature dishes and recipes that have been prepared on the show. Diners will have the opportunity to experience first-hand what it’s like to be in the famous MASTERCHEF kitchen by participating in familiar show challenges, such as ordering the ‘Mystery Box’ and selecting surprise ingredients for the chef to prepare. Past contestants and winners will have the opportunity to showcase their talents and favorite dishes to guests through exclusive tasting menus, residencies and hosted events.

“We are so thrilled to be partnering with VC Capital Holdings to bring this unique MASTERCHEF dining experience to restaurant-goers in the U.S.,” says Amber Sheppo, SVP, Licensing, Endemol Shine North America. “VC Capital has had success in providing unique experiences and concepts in the restaurant and hospitality industry and we couldn’t have a better partner to bring the excitement and energy of MASTERCHEF to American diners.”

“After seeing the success of the MASTERCHEF restaurant in Dubai, I knew this was the perfect concept for diners here in the U.S.,” says Antonio Primo, Managing Partner, VC Capital Holdings. “With a menu curated from the hit show’s Champion and Finalist recipes, MASTERCHEF is about the passion for cooking and the emotional connection we have with food. From the famous Clock to the ‘Mystery Box’ to finalist and Champion residencies and masterclasses, the experience is extraordinary. Particularly in the current environment, this type of vibe dining, where people can stay for an evening and safely socialize, is reshaping the hospitality market. Our investment community has energized around the launch and we’re looking forward to opening the first of several locations in 2021.”

The award-winning restaurant ‘MasterChef, the TV Experience’ in Dubai features an interior design inspired by the famous MASTERCHEF kitchen and a menu that spotlights former contestants and winners from various international seasons of the hit global series. Endemol Shine North America and VC Capital Holdings are excited to bring this unique concept stateside.

Originally created by Franc Roddam, MASTERCHEF is the most successful cookery television format in the world, adapted locally in 60+ countries and watched globally by over 250 million viewers in more than 200 countries. The MASTERCHEF brand extends into a huge range of successful commercial activities across multiple platforms including extensive publishing, consumer products, experiential and live events, travel, digital and B2B activities.

Location and opening details to be announced at a later date.

About VC Capital Holdings

VC Capital Holdings (“VCCH”) was founded in Miami, FL as the parent of several investment-related companies. Together the company’s leadership has launched and developed deals for over 45 companies in healthcare, hospitality, construction, retail, consulting, entertainment, natural resources F&B and real estate. VCCH’s successful projects include more than 30 restaurants and nightclubs in the U.S. and Brazil, together with several high-end restaurants and hospitality chains. The executive team has taken seven companies public, and its hospitality management team has operated some of the largest and most well-known nightclubs, restaurants, and entertainment venues.

VCCH’s advantage lies in the company’s historical ability to create partnerships, incentives, and opportunities for both U.S. and Brazilian investors through its network of dignitaries, investors, and exceptionally experienced counsel, financial experts, and management consultants. The company has a consistent ability to efficiently source, invest, manage, and ultimately exit assets in diverse investment markets that are trading below their intrinsic value due to structural, capital, and management inefficiencies. In doing so, VCCH seeks to create superior, risk-adjusted returns for investors and partners, while emphasizing downside protection. Through its VCCMC Holdings subsidiary, the company will build, manage, and operate MasterChef The TV Experience™ restaurants in the United States. More information can be found at http://www.vccapitalholdings.com

About Endemol Shine North America

Endemol Shine North America delivers world-class content and compelling storytelling to multiple platforms in the U.S. and across the globe. Endemol Shine North America is part of Endemol Shine Group, the global content creator, producer and distributor with a diverse portfolio of companies that are behind some of the most prominent hit television formats and series in the world.

Its Endemol Shine Latino division oversees all Spanish and Portuguese-language operations across Latin America, including Endemol Shine Brasil and newly launched studio Endemol Shine Boomdog, which produces original content for both the U.S. Hispanic and Mexican markets. Subsidiary production companies include Authentic Entertainment, Truly Original, and 51 Minds Entertainment.

Endemol Shine Group’s companies in North America are behind hit series such as Big Brother (CBS), Ink Master (Paramount Network), MasterChef (FOX), MasterChef Junior (FOX), LEGO Masters (FOX), Extreme Makeover: Home Edition (HGTV), The Biggest Loser (USA), Swamp People (History), The Real Housewives of Atlanta (Bravo), Below Deck (Bravo), Below Deck: Mediterranean (Bravo), T.I. & Tiny: The Family Hustle (VH1), Trading Spaces (TLC), Deal or No Deal (CNBC), LOL (Amazon) and the upcoming launches of Utopia (Amazon), Wipeout (TBS), Ripley (Showtime) and Súbete a Mi Moto (Amazon).

In July 2020, Endemol Shine Group was acquired by Banijay, creating the world’s largest international content producer and distributor spanning 22 territories with over 120 production companies and a multi-genre catalogue boasting over 88,000 hours of original standout programming.

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