Engaging Consumers in the Dynamic Local Foods Marketplace

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A new theme of articles in AAEAs E-magazine, Choices

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Retailers and other agencies involved in branding, need to pay very close attention to their messaging

In a new theme, a collection of articles featured in Choices Magazine, eight authors look into patterns in farmers markets, factors influencing consumer choices to buy directly from producers or through super markets, and meaningfully engaging with core local food shoppers.

Authors of the Theme Overview “Engaging Consumers in the Dynamic Local Foods Marketplace,” Timothy Woods from the University of Kentucky and Dawn Thilmany from Colorado State University say that “local food shoppers are changing along with strategies to distribute and market food generally. Retailers and other agencies involved in branding, however, need to pay very close attention to their messaging as these consumers still maintain high standards and expectations around their local food purchases.”

Articles in this theme:

Timothy Woods and Dawn Thilmany

Lydia Zepeda and Kathryn A. Carroll

Elizabeth Naasz, Becca B.R. Jablonski, and Dawn Thilmany

Tim Woods, Ali Asgari, and Jairus Rossi

If you are interested in setting up an interview with authors from any of the above articles, please contact Allison Scheetz in the AAEA Business Office.

ABOUT AAEA: Established in 1910, the Agricultural & Applied Economics Association (AAEA) is the leading professional association for agricultural and applied economists, with 2,500 members in more than 60 countries. Members of the AAEA work in academic or government institutions as well as in industry and not-for-profit organizations, and engage in a variety of research, teaching, and outreach activities in the areas of agriculture, the environment, food, health, and international development. The AAEA publishes two journals, the American Journal of Agricultural Economics and Applied Economic Perspectives & Policy, as well as the online magazine Choices. To learn more, visit http://www.aaea.org.

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