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Korea Grand Sale 2021, a culture & tourism festival for foreigners, will be held online for 46 days starting January 14, 2021 as an online promotion

First held to overcome the off-season of the tour industry, the Korea Grand Sale is a promotion for inbound tourism that offers discounts and customer incentives for not only shopping but also flights, accommodations, cultural activities, beauty, food, entertainment

MCST (Ministry of Culture, Sports, and Tourism; Minister: Park Yang-woo) and VKC (Visit Korea Committee) will host the "Korea Grand Sale 2021," a culture & tourism festival for foreigners, from January 14 to February 28, 2021.

Korea Grand Sale is a representative shopping tourism festival that provides attractive tourism contents and shopping benefits to attract foreign tourists during the off-season of tourism in winter. This festival will be specially held online in 2021 due to the COVID-19 situation.

A variety of programs are offered: ▲Online cultural tours around Korea wherein people can experience and purchase Korean cultural content in a contactless way; ▲Special Online Shopping Promotion wherein discounts are offered for items of K-beauty, K-food, and K-fashion, which are popular among foreign tourists; and ▲Share your Korea, a social media campaign with a hashtag designed to grab the attention of foreigners and encourage them to participate on social media as well as on the Internet.

Enjoy online tours, don't miss out on E-Class

To begin with, Hallyu star Eric Nam will act as a guide for the Korea Grand Sale and tell stories about the festival. His introduction of K-Pop, K-Beauty, K-Fashion, K-Food, and K-Heritage will be made into a video and broadcast on YouTube and tvN Asia channel. In addition to simply introducing Korean tourism, online classes will also be offered. It will provide foreign tourists the opportunities to learn about K-content (Korean food, K-POP, Korean beauty, Korean language, etc.) and experience Korean culture firsthand from the experts in each field. Discount coupons will be also given away for those who join programs to make their online tour experience even more enjoyable.

Have fun shopping even from outside Korea: Online Shopping Promotion

Shopping benefits will be provided as well. Korea Grand Sale will open an "Online Shopping Promotion" so that foreigners living outside of Korea can readily purchase popular Korean items on the Internet. A variety of goods including K-Beauty items, Korean food, and K-Pop merchandise that are gaining popularity around the world will be sold at up to 60% discount. In particular, joint promotion with G-market, 11street, and other E-commerce platforms will make the shopping experience more convenient. Furthermore, ‘Korea travel voucher events’ will be organized for customers who bought goods during the special sale to encourage them to visit Korea.

Korean Tourism Product Purchasing promotion

There will also be a Korean tourism product purchasing promotion as a collaboration with the tourism industry, one of the hardest hit by COVID-19. A range of travel-related companies providing service related to flights, accommodations, and cultural activities will offer a variety of promotions: special offers for flights to Korea, early bird promotion, up to 80% and extra 8% discount on major hotels, provincial tourism products, and special discounts for activities related to Korea culture and performances. These promotions are intended to encourage foreigners to choose Korea as the first travel destination after the pandemic.

Sharing "my Korea", a social media campaign

As a social media campaign for foreigners, "#Share_Your_Korea" will take place for 46 days. It aims to let travelers around the world recall the memory of their last trip to Korea by uploading "their Korea, their K-content" on social media with the hashtag, attract attention to Korea, and consequently make people look forward to traveling to Korea.

Along with this, Korea Experience Program will take place in collaboration with KOCIS (Korean Culture and Information Service). Foreign influencers living in Korea will join this program to promote the charm of Korea overseas.

In cooperation with Google Korea, held a global digital marketing education program for companies and local businesses participating in the Korea Grand Sale 2021. Moreover, to actively promote this online Korea Grand Sale abroad, advertisements and marketing were strengthened through international networks of private enterprises such as cash card companies, airlines, duty-free stores, Korea Tourism Organization, and KOTRA and their related organizations.

MCST and VKC will promote Korea as a shopping tourism destination with Korea Grand Sale as a steppingstone and further enhance Korea's reputation as a travel destination by attracting a lot of foreign tourists after COVID-19.

The 2021 Korea Grand Sale, which will be opened with the online concert of K-pop idol singer ‘OH MY GIRL’, will be held for 46 days from Jan. 14. For further information, please visit the official website of the Korea Grand Sale. (en.koreagrandsale.co.kr)

Korea Grand Sale is a culture & tourism festival for foreigners featuring a combination of shopping, tourism, and Hallyu content. First held to overcome the off-season of the tour industry, the Korea Grand Sale is a promotion for inbound tourism that offers discounts and customer incentives for not only shopping but also flights, accommodations, cultural activities, beauty, food, entertainment, and others. This year's Korea Grand Sale 2021 will be held online due to the COVID-19 situation with upgraded online/contactless content.

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