Enquire Updates Senior Living COVID-19 Statistics for May

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Aggregated Data from Over 2,200 Senior Living Communities Illustrate the Effects of the Pandemic on Sales and Marketing

Enquire Senior Living Covid Metrics
In comparison to April, we saw mostly positive increases in May in regard to inquiries, tours and move ins, Erin Hayes, Enquire Chief Revenue Officer.

Enquire, a leading provider of cloud CRM, marketing automation and contact center solutions for senior living communities and post-acute care organizations, has aggregated actual sales and marketing data from over 2,200 senior living communities providing insight into the true impact of COVID-19 – now through the end of May, 2020. In this report, 2020 averages for specific metrics by care level, state and region as well as year-to-date metrics were compared to the same period in 2019. This data was also narrowed to the just-completed month of May and analyzed against the same data points from May 2019. The report focuses on the average inquiry, tour and move in volume month-over-month per community and compares 2019 trends to 2020. Additionally, the report looks at other key sales and marketing metrics like web forms from internet inquiries, home visits, call outs, referrals and move outs that are critical to senior living sales and marketing success.

“In comparison to April, we saw mostly positive increases in May in regard to inquiries, tours and move ins. In the month of May, inquiries were down only 21% from the prior year while April was down 42%. I suspect we will see this positive upswing continue into June and July. The best way to utilize this data is to take a look at what your organization’s numbers are for this year and last year and compare them to the trends shown in this report.” states Erin Hayes, Enquire Chief Revenue Officer.

These data points will continue to give owners, operators and the investment community insight into what a recovery will look like and how the effects on changing operations, consumer confidence and financial outlook will impact move ins, move outs and overall occupancy trends.

May 2020 Senior Living COVID-19 Statistics:

  • May inquiries for senior living on average were 22% higher than April’s inquiries.
  • May move outs in comparison to the prior year are on average 38% lower.
  • Move in averages increased just over 10% from April of this year to May of this year.
  • Web form submissions overall have increased with 20% more web forms submitted this May than May of last year.

This report will be updated monthly as Enquire continues to aggregate critical data to inform senior living sales and marketing teams. The full May report can be accessed here: https://enquiresolutions.com/senior_living_covid_statistics_may_2020/

ABOUT ENQUIRE
Enquire is the premier CRM, marketing automation and contact center solution provider in senior living and post-acute care. Headquartered in Denver, Colorado, Enquire serves senior living communities and healthcare facilities throughout the United States and Canada. Enquire’s vision is to improve the experience for prospects and family members through customer service centric products paired with cutting-edge technology and analytics.

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Josh Darnell
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