Already established analyst services and offerings are given a new local voice
NEWTON, Mass., May 17, 2023 /PRNewswire-PRWeb/ -- TechTarget's Enterprise Strategy Group, a leading IT analyst, research, and strategy firm, today announced its expansion into Europe, Middle East, and Africa (EMEA) and Asia Pacific (APAC). To support this expansion, Enterprise Strategy Group has welcomed Brian McKenna and Aaron Tan as regional directors of analyst services for EMEA and APAC, respectively.
Brian McKenna joins Enterprise Strategy Group with over 20 years of experience in the IT industry, specializing in business applications, information management and cybersecurity. He is the editor of TechTarget's Computer Weekly and Information Security and has edited academic journals in information science and computer science.
Aaron Tan, also TechTarget's APAC Editor-in-Chief, has been involved in technology implementations in the public sector and has two decades of experience covering B2B technology for leading media companies. He specializes in cloud infrastructure, DevOps, business applications and cybersecurity.
"Field marketing teams need content vehicles to deliver the right message to the right audience which includes insights into regional specific market dynamics that will resonate with today's IT decision maker," said Doug Cahill, Senior Vice President of Analyst Services at TechTarget's Enterprise Strategy Group. "Brian and Aaron's deep understanding of key technology trends will help local marketing teams meet their objectives with powerful written contents and webinar."
Brian and Aaron will leverage their expertise and local perspective with in-depth market knowledge and research from the overall Enterprise Strategy Group analyst team to deliver custom content that resonates with local markets.
"Today's research process is incredibly self-sufficient, and content is being leveraged by buying teams to establish their vendor short lists. Enterprise Strategy Group has been helping technology vendors create buyer confidence with content for 23 years, and we are thrilled to expand our presence in EMEA and APAC," said Brent Boswell, Senior Vice President of International, TechTarget. "I'm excited our local clients will now be able to leverage the expertise of Brian McKenna and Aaron Tan to help deliver on their content strategy."
With the addition of Brian and Aaron, Enterprise Strategy Group now has a team of analysts based in key locations across the globe, including the US, Europe, and Asia. The company's services include market research, advisory services, and custom consulting engagements.
To learn more about the Enterprise Strategy Group's international offerings, contact us today.
About TechTarget's Enterprise Strategy Group
TechTarget's Enterprise Strategy Group is an integrated technology analysis, research, and strategy firm providing market intelligence, actionable insight, and go-to-market content services to the global technology community. It is increasingly recognized as one of the world's leading analyst firms in helping technology vendors make strategic decisions across their go-to-market programs through factual, peer-based research. TechTarget, Inc. (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services focused on delivering business impact for enterprise technology companies.
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SOURCE TechTarget
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