Entrepreneur of the Year Award Winner, Bassem Ghali, Reveals the Latest Technology Available in Website Design

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Following the launch of My Smart Site, Green Lotus CEO Bassem Ghali discusses the features of the new website builder that make it a unique and effective marketing tool for businesses.

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Personalized content and unique offers not only engage users but also provide an incentive to buy, to convert into a sale for the business.

Green Lotus stands at the frontline of online marketing and is continuously developing new products and services to meet the growing needs of businesses. In today’s competitive online marketplace it is vital for businesses to be on top of online updates, developments, and best practices in order to optimize their presence, penetrate the market and generate the sales they need. That is why Green Lotus launched their newest product for businesses, My Smart Site Website Builder. It’s not a website builder like any other, Bassem Ghali CEO of Green Lotus explains, it is loaded with ‘smart’ features that capitalize on digital best practices.

“My Smart Site has all the website builder tools that the market is accustomed to. Its WYSIWIG drag and drop platform is very user-friendly and offers a multitude of customization options that businesses can use to tailor to their branding. But it also has unique ‘smart’ options that provide added customization features to personalize the online experience to each website visitor, and help businesses generate leads, conversions and sales,” says Bassem Ghali. “My Smart Site also meets the latest online optimization requirements to boost ranking in search engine results; it is mobile-friendly, and built to mirror Google’s official announcement prioritizing security, speed and user experience as the most important ranking algorithm factors.”

The innovative website builder allows businesses to create a one-to-one visitor experience with their brand online, speaking directly to potential customers and their needs. The smart personalization options available with My Smart Site are a game-changer for businesses. There are three different ways to personalize the site for each visitor: triggers, actions, and personalized content. Actions and personalized content can be set up to alter website layout and information based on defined triggers (such as time of day, day of the year, geographic location, number of previous visits, and more). As an example, if John Doe visits a jeweller’s website for the 3rd time right before Valentines Day, he could be shown a ‘welcome back’ message tailored to him, a list of ‘recently viewed’ items from his last visits, and a popup displaying a discount code for Valentines Day. “Personalized content and unique offers not only engage users but also provide an incentive to buy, to convert into a sale for the business” says Bassem Ghali.

The Google optimized website builder includes a lightning-fast website, hosted by Amazon Servers, the best on-demand, cloud computing platform on the market. Smart Site technology and the Amazon platform keep websites secure with encryption, and SSL certificates. The website builder also meets Google’s latest mobile-first update; the content, layout, and personalization options can be tailored to a user’s device whether they’re on a phone, tablet or PC, the website will be optimized and user-friendly.

Green Lotus has done its research and provided the business market with a simple solution to their online needs. With My Smart Site businesses don’t need to worry about optimization because it is built into the platform, and can focus their time and effort on what matters most: conversions and sales.

More about Green Lotus Digital Marketing Agency:
Green Lotus is a Toronto-based agency dedicated to providing businesses with effective online marketing strategies and lead generation solutions. With a focus on optimizing the number and quality of online leads, Green Lotus goes the extra mile to consult, create, and implement the most appropriate online marketing strategies based on business needs.

In response to market needs, Green Lotus launched SEO Tools designed to help small and medium business owners to get a handle on their SEO activities, and can scale up to meet the needs of savvy internet marketers who manage multiple websites on a daily bases, and want to save time. Green Lotus Tools, with its simple yet insightful dashboards, are SEO-driven insights and competitive research for the most productive SEO beginner and marketing guru alike.

Now, businesses also have access to the latest innovation from Green Lotus; My Smart Site, a do-it-yourself website builder that offers a unique, personalized user experience to all website visitors.

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Bassem Ghali
Green Lotus
1 (647) 496-0928
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