Through this website update, we wanted to demonstrate our company’s dedication to assisting professional drivers in their efforts to achieve greater levels of success and increased profitability. __ Colton Lawrence, President & CEO of Equinox Owner-Operator Solutions.
TAYLORSVILLE, Utah (PRWEB) January 26, 2021
Equinox Owner-Operator Solutions, a leader in the trucking industry for providing tax, accounting and business advisory services for professional drivers, is pleased to announce the release of a comprehensive website update that is focused on delivering a wide range of resources needed to meet the business demands found in today’s trucking industry.
The updated website, which can be accessed at EquinoxBusiness.com, offers more than a refreshed look, featuring a new logo, updated branding and a detailed overview of the company’s service offerings. EquinoxBusiness.com provides valuable perspective from the Equinox team on a host of considerations that owner-operators, independent contractors and fleet owners encounter on a daily basis within their respective business operations.
“Our entire team at Equinox holds the highest level of respect for our nation’s professional truck drivers, and we have concentrated our efforts in recent months on building a platform through our new website that can assist owner-operators, independent contractors and fleet owners to make the most of their work as entrepreneurs and business owners,” said Colton Lawrence, the President & CEO of Equinox Owner-Operator Solutions. “Through our years of experience in this industry, we understand and appreciate the challenges you face when it comes to keeping the wheels turning out on the road while also trying to run a business on a daily basis. We enjoy sharing the knowledge and perspective we have collected over the years, and, through this website update, we wanted to demonstrate our company’s dedication to assisting professional drivers in their efforts to achieve greater levels of success and increased profitability.”
One of the most unique features within the many updates made to EquinoxBusiness.com is the integration of podcasts throughout the website. The company began producing a podcast series in 2020 in collaboration with the PodWheels Network. The Equinox Owner-Operator Solutions Podcast Series has steadily grown its listenership since debuting in early February of last year. The episodes produced thus far have offered insights on timely topics like the Paycheck Protection Program, as well as discussions related to business operation subjects. As the updated website makes its debut, EquinoxBusiness.com features more than 30 podcasts, including a series of “mini-casts” that can be found on the home page as well as within the Services section and as part of the Frequently Asked Questions.
“We respect the fact that professional drivers are continually on the move, and we have found that podcasts perfectly fit the demands on today’s truckers. Our podcasts, which feature a Q&A format that we’ve tried to make entertaining and easy to follow, have become the primary platform for our team at Equinox to share our insights,” said Lawrence. “As we began examining ways that we could allow our website to best fit the mobile lifestyle of professional drivers, we took the approach to expand our use of podcasts, making them available throughout the website.”
During the next stage of the website’s continued development, the company will be establishing a Business Resource Center in the near future. Within this section of EquinoxBusiness.com, current plans call for visitors to be able to find the content separated by subjects and topics. The Business Resource section will feature blog posts and other content, including webinars, videos, white papers and case studies as the website development moves forward.
“Our goal in everything we have done with this website update is to create the best user experience possible. Most importantly, we are committed to keeping in mind what really matters to professional drivers who are operating businesses in trucking. We want to always have a website where the content is easy to access and speaks to the needs of the people we serve,” explained Lawrence. “For our team at Equinox, our greatest satisfaction comes from seeing our clients achieve greater levels of success.
“At Equinox, we believe trucking is not just a vital industry filled with hard-working people and entrepreneurs running businesses. Trucking is a passion for the entire Equinox Team. Every day, we work to support our clients, to ease the burdens of running a business and to help them achieve their goals,” Lawrence added. “We have designed our EquinoxBusiness.com website to be a useful tool for professional drivers working to successfully operate their trucking businesses. I would like to invite professional drivers, entrepreneurs and trucking business owners to learn more about our company by visiting EquinoxBusiness.com.”
About The Company: Headquartered just outside of Salt Lake City, Utah, Equinox Owner-Operator Solutions is a leader in the trucking industry for providing tax, accounting and business advisory services for professional drivers. The company’s professionals have built a long track record of success while working within the trucking industry. The Equinox Team specializes in collaborating with owner-operators, independent contractors and trucking business owners to assist them in meeting the challenges they encounter on a daily basis within their respective business operations. To learn more about Equinox Owner-Operator Solutions, visit the company’s website: EquinoxBusiness.com.