Ergobaby Announces Limited Edition Harry Potter Inspired Baby Carrier Collection

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The Lumos Maxima Collection Will Include the Ergobaby Omni 360, Aura Wrap and Doll Carrier

Ergobaby®, the award-winning maker of ergonomic baby carriers, together with Warner Bros. Consumer Products announce the first-ever baby carrier collaboration featuring prints inspired by the beloved Harry Potter film series. The first collection, Lumos Maxima, features a whimsical and magical print inspired by the characters, symbols and spells from the Wizarding World. The bespoke patterns will be available for some of Ergobaby’s most popular products, including the Omni 360, Aura Wrap and the Ergobaby Doll Carrier. This limited-edition collection is sure to delight fans of all ages and inspire the next generation of creative dreamers.

The Ergobaby x Harry Potter collection was designed to capture the imaginations of Harry Potter fans, who want to share the magic of the Wizarding World with their own children. The Lumos Maxima print features iconic symbols such as Harry Potter’s glasses, lightning bolt, and wand, as well as the Deathly Hallows emblem. The design includes these illustrations in pops of yellow, white and pale blue on a navy canvas background.

The Ergobaby OMNI 360 is an all-in-one baby carrier, designed for superior baby and parent comfort, as well as exceptional ease of use. Small but thoughtful design details include Harry’s glasses and lightning bolt embroidered on the head support of the Omni 360 carrier. As Ergobaby’s most versatile carrier, it offers all carry positions, enabling the parent to quickly switch baby to face out, or face towards the parent with ease. The OMNI 360 Baby Carrier adjusts from newborn to toddler (7-45lbs).

The Aura Wrap Carrier is also included in the Lumos Maxima print. The same illustrations, including Harry Potter’s glasses, lightning bolt, wand and Deathly Hallows emblem, but in a Navy print on lighter blue base color. The Aura Wrap is a lightweight, breathable wrap that is supportive for extended wear and easy to tie. It can be used from birth through 25 lbs and folds compactly into integrated pocket for easy storage on the go.

The Ergobaby Doll Carrier is a playful addition to the collection, designed to match the Omni 360 carrier and perfect for allowing older siblings to join in the magic of baby wearing by toting dolls or other toy friends.

The Ergobaby Limited Edition Harry Potter Collection will be available in the US and Canada, on-line at, BuyBuyBaby, and specialty retail accounts. Pre-sale of the collection begins July 23, 2020, with the official on sale date as August 6, 2020. The OMNI 360 Carrier has a MSRP of $180, The Aura Wrap MSRP is $50 and the Doll Carrier will be available for a MSRP of $25. Ergobaby® is a registered trademark of The ERGO Baby Carrier, Inc. and its affiliates.


About Warner Bros. Consumer Products
Warner Bros. Consumer Products (WBCP), a Warner Bros. Entertainment Company, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, Wizarding World, Looney Tunes and Hanna-Barbera. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.

More than two decades ago, a young Harry Potter was whisked onto Platform 9¾ at King’s Cross Station, and readers everywhere were swept along with him into a magical universe, created by J.K. Rowling. In the years since, the seven Harry Potter bestsellers have inspired eight blockbuster movies, an award-winning stage play, and, more recently, the start of the Fantastic Beasts five-film series. People of all ages have been enthralled by these extraordinary adventures, set within an expanding universe, inspired by the vision of J.K. Rowling.

For today’s growing worldwide fan community, and for generations to come, the Wizarding World welcomes everyone to explore more of this magical universe — past, present and future. The Wizarding World also provides fans with an instant, trusted kite-mark of quality and authenticity.

WIZARDING WORLD and all related trademarks, characters, names, and indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s20)

About Ergobaby
Founded by Karin Frost in 2003, Ergobaby has pioneered the gold standard for comfortable, ergonomic soft structured carriers. Ergobaby is dedicated to helping families bond, grow, and thrive by creating premium baby products where function and quality are not compromised. Ergobaby has created a broad range of award-winning baby carriers, strollers, swaddlers, nursing pillows, and related products that fit into families’ daily lives seamlessly, comfortably and safely. Ergobaby has continued their commitment to quality and durability with the introduction of the ErgoPromise LifeTime Guarantee, and in 2020 launched Everlove by Ergobaby, a first of its kind baby carrier buy back and resale program, a sustainability effort to support families and the planet.

Ergobaby is headquartered in Los Angeles and is sold in more than 700 retailers and online sites in the United States and in more than 50 countries.

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Nicole Daley
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