Broker Erika Borunda today announced her exit from The Altman Brothers Team and the formation of Exude Luxury Group in partnership with Side, the only real estate technology company that exclusively partners with high-performing agents, teams, and independent brokerages to transform them into market-leading boutique brands and businesses.
LA JOLLA, Calif., Aug. 23, 2022 /PRNewswire-PRWeb/ -- Broker Erika Borunda today announced her exit from The Altman Brothers Team and the formation of Exude Luxury Group in partnership with Side, the only real estate technology company that exclusively partners with high-performing agents, teams, and independent brokerages to transform them into market-leading boutique brands and businesses. The alliance will ensure that Exude Luxury Group, a real estate company born of transcendent innovation, is powered by the industry's most progressive platform.
Borunda Ahajanian is a top-producing luxury real estate professional who pioneered the San Diego market for The Altman Brothers team and worked with numerous milestone properties in the last three years. In that time, she has also earned recognition for her advancements in this business, including features on KUSI, CNBC, and Bravo's "Million Dollar Listing." From launching the first high-end listings to use cryptocurrency to being one of the first to establish a luxury chapter of the National Association of Hispanic Real Estate Professionals® (NAHREP), Borunda Ahajanian has proven herself an industry trailblazer. Having generated $100 million in sales over her career, she is ranked in the top 1% of San Diego agents. She has also been a panelist at Chicago Realty, the Washington D.C. Housing Convention, WomenUP!, various lender conferences, and the National Association of Hispanic Real Estate Professionals® (NAHREP) at both the national and chapter levels.
Exude Luxury Group, Borunda Ahajanian's latest venture, continues her legacy and represents buyers, sellers, and investors throughout San Diego County. The firm will specialize in San Diego and Orange County Luxury Real Estate, and Borunda Ahajanian has plans to take the brand nationwide, with support from Side.
"Exude Luxury Group focuses on high-end properties and facilitates numerous off-market deals, but we cater to smaller markets with equal vigor," Borunda Ahajanian said. "We proudly set ourselves apart from the crowd by keeping abreast of innovative technologies that give each of our clients a crucial advantage."
Partnering with Side will ensure Exude Luxury Group remains on the cutting edge of the evolving real estate market while continuing to deliver premium services to its clients. Side works behind the scenes, supporting Exude Luxury Group with a one-of-a-kind brokerage platform that includes proprietary technology, transaction management, branding and marketing services, public relations, legal support, lead generation, vendor management, infrastructure solutions, and more. Additionally, Exude Luxury Group will join an exclusive group of Side partners, tapping into an expansive network from coast to coast.
"I feel so thankful to The Altman Brothers for their mentorship and support, and I look forward to collaborating with them when the opportunity arises," Borunda Ahajanian said. "I also look forward to how Side's state-of-the-art technology, marketing, administrative, and legal services will supercharge the local expertise, future-forward solutions, and client services I apply to my business."
About Exude Luxury Group
Exude Luxury Group delivers unprecedented services by resisting business template strategies. It's how founder Erika Borunda solidified her reputation as a trailblazing market leader. With Borunda's hub of capable agents and the team's deep resources, consultative approach, global network, and access to pioneering technologies, Exude Luxury Group provides seamless service and results for its high-end clientele. Exude Luxury Group serves buyers, sellers, and developers — including celebrities and high-net-worth professionals — throughout San Diego County. For more information, visit http://www.exudeluxurygroup.com.
About Side
Side is a behind-the-scenes brokerage platform that exclusively partners with top-performing agents, teams, and independent brokerages to create and grow their own boutique brands without the cost, time, or risk of operating a brokerage. Side's proprietary technology platform and premier support solutions empower its agent partners to be more productive, grow their business, and focus on serving their clients. Side is headquartered in San Francisco. For more information, visit http://www.sideinc.com.
Media Contact
Side Marketing, Side, 415.525.4913, [email protected]
SOURCE Side
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