“Gretchen’s background from previous roles as well as her accomplishments over the past 10 years at eshots uniquely qualify her to shape the CRO position," said Craig Steensma, Founder and CEO of eshots.
CHICAGO (PRWEB) February 07, 2019
As the breadth and depth of its Experiential Data Management platform keeps expanding, eshots has identified the need to add executive leadership and is excited to promote Gretchen Paige, a 10-year veteran of the company, to the newly created role of Chief Revenue Officer (CRO).
Most recently, Gretchen has been the Vice President of Product Development and Strategy, and she has held several leadership roles during her tenure with eshots in the areas of Product Development, Marketing, and Client Services.
As CRO, Gretchen will oversee the new business development, account sales, client services, marketing, and product management functions across the company.
“The synergy of having these disciplines under Gretchen’s very capable leadership will keep eshots as a driving force within our ever-changing industry,” said Craig Steensma, Founder and Chief Executive Officer of eshots. “Gretchen’s background from previous roles as well as her accomplishments over the past 10 years at eshots uniquely qualify her to shape the CRO position; I know the rest of the eshots team shares my enthusiasm for expanding our executive leadership with somebody from within who exhibits passion for her work on a daily basis.”
Gretchen has been instrumental in launching a series of new products and services that continue to mark the company as an Experiential Data Management platform uniquely positioned to serve Top 500 brands and agencies. She hails from a data-centric background, having spent ten years in product management at top CPG market research house, Information Resources, Inc. (IRI). There, she managed retail sales tracking and in-store audit products across various channels and worked closely with blue chip clients.
“My market research experience in taking raw data and turning it into meaningful, informed decision-making products and services has been a key driver in my approach here at eshots,” said Gretchen. “This discipline has allowed me to create a comprehensive suite of software products and services that offer clear, rich, and consistent measurement, along with deep insight, in an emerging marketing channel that previously had no metrics.”
In May 2019, Gretchen will be attending the Experiential Marketing Summit in Las Vegas to launch a completely new eshots offering.
To learn more about eshots, please visit http://eshots.com or email firstname.lastname@example.org.