NORWALK, Conn., June 10, 2019 /PRNewswire-PRWeb/ -- Esports Business Summit—the leading event for the global esports industry—announced its 2019 keynote speaker lineup today:
- Ryan Wyatt, Global Head of Gaming Content, YouTube Gaming
- Brad Hiranaga, Chief Brand Officer North America, General Mills
- Greg Via, Global Director-Head of Sports, Esports and Entertainment, P&G/Gillette
Esports, which encompasses competitive online gaming, is tracking to generate more than $2 billion in global revenue in 2020, translating to compelling business and marketing opportunities for companies that understand the market and the unique audience that esports attracts. Senior executives across brands, media, teams, leagues, publishers, venues, investment firms, and technology will gather at the Esports Business Summit, which will be held at the MGM Grand, Las Vegas, September 10-12.
Ryan Wyatt leads YouTube's gaming and virtual reality businesses as the Global Head of Gaming Content at YouTube Gaming. He joined YouTube in 2014 to create the Gaming vertical and has subsequently grown their Gaming platform into a global leadership position. In this capacity, Mr. Wyatt leads the team responsible for managing global gaming publisher partnerships, top gaming creators, live streamers, esports teams and esports leagues. In addition to his gaming role, he leads the global VR business overseeing global strategy, VR first companies, content and operations work, budget development, and cross-functional work.
Brad Hiranaga is the Chief Brand Officer for North America at General Mills, the manufacturer of Cheerios, Nature Valley, Yoplait, Annie's, Totino's and many other iconic food brands. In this role, Mr. Hiranaga leads the Brand Experience organization for North America, which provides the strategic expertise, capabilities and positive agitation to build modern brands, drive a growth mindset, and inspire innovative, bold, frame-breaking, marketing. The Brand Experience organization includes Brand Strategy, Experience Orchestration, Creative, Content, Design, Production, Media, Communications, Brand Public Relations, Social, Experiential, Partnerships, Promotions, Events, Licensing, Marketing Excellence, Shopper Marketing and eCommerce.
Greg Via has been the Global Head of Sports and Entertainment Marketing at The Gillette Company since 2007. He is responsible for Gillette's involvement in the global sports marketplace. Currently, he manages the global partnership with FC Barcelona whose football players include Neymar Jr, Thomas Müller and Antoine Griezmann. Mr. Via is also a member of the team that launched Gillette into Esports partnering with ESL, Twitch, TSM and Boston Uprising. Additionally, he works with Gillette North American leadership to leverage its involvement with the NFL, Gillette Stadium and eSports. He is a member of the P&G Olympic core team that works to activate P&G and its family of brands on a Global Olympic platform.
"We are thrilled to welcome Ryan Wyatt, Greg Via, and Brad Hiranaga to the Esports Business Summit Main Stage. These global thought leaders bring a depth of experience and perspective that will give endemic and non-endemic businesses the context and insights they need to better understand where they can thrive—and grow—in esports."
Now in its second year, the Esports Business Summit provides a unique forum where senior esports executives can gain insight and connect with clients, partners, and suppliers across all sectors of the esports industry. Attendees include senior executives at consumer and business-to-business brands, marketing agencies, television companies, esports teams and leagues, sponsorship firms, game publishers, streaming companies, technology providers, consultancies, investment firms, venues, sports marketing agencies, professional sports teams, and other business professionals looking for education and connections in the esports marketplace.
Themes and topics to be discussed at this year's program include collegiate esports, women in esports, emerging markets, venues and communities, Team CEO roundtables, state-of-the-union addresses from the leading game publishers, fan engagement and metrics, best brand activations, and global perspectives. Visit http://www.esportsbizsummit.com for the most up-to-date program.
The program for the Esports Business Summit was curated by Chris Pursell, Director of Sports/Esports Content for Cynopsis Sports and Jessica Heasley, Content Director of Chief Marketer and Event Marketer, along with the collaborative insights brought by an all-star Board of Advisors which can be viewed here.
The Esports Business Summit is presented by Cynopsis Sports/Esports, Chief Marketer, and Event Marketer; three of the largest media brands covering sports business, television, and marketing. Collectively, these sponsoring brands reach more than 300,000 executives across sports, television, and marketing via their eletters, magazines, websites, and events.
To register for the Esports Business Summit click here. To enter the Tempest Esports Business Awards, click here. For information on sponsorship opportunities contact Frank Fazio at [email protected].
Access Intelligence, is a privately held, b-to-b media and information company headquartered in Rockville, MD, serving the marketing, media, PR, cable, healthcare management, defense, chemical engineering, satellite and aviation markets. Leading brands include PR News, Ad Exchanger, AdMonsters, Cynopsis, Cablefax, Folio:, Event Marketer, LeadsCon, Chief Marketer, Defense Daily Network, AviationToday, Studio Daily; Power, and Via Satellite. Market-leading conferences and trade shows include LeadsCon, AdMonsters OPS and Publisher Summits, The Folio: Show, Experiential Marketing Summit, SATELLITE 2018, OR Manager, LDC Gas Forums, Clean Gulf, and Electric Power.
Esports Business Summit brings together the entire esports ecosystem to learn, network, and close business, giving the market a context and direction. To register, click here.
Cynopsis and Cynopsis Sports, are read by more than 100,000 executives in sports and television in over 58 countries. Cynopsis eSports offers exclusive Q&As, expert data insights, the top business stories of the week, hot trailers and coming events in order to connect the dots for the gaming industry, brands, technology, media and audiences.
Chief Marketer's 200,000 annual readers and attendees come from all marketing functions and levels at consumer package goods & manufacturing, retail, media & entertainment, financial, business services, hi-tech, as well as travel & hospitality companies, and the agencies that serve them.
Event Marketer serves the information needs of strategic brand-side event marketers and agency executives across the spectrum of face-to-face marketing. EM's portfolio includes the flagship magazine, EM Buzz enewsletter, the annual Experiential Marketing Summit executive conference, the Ex Awards, and Experience Design & Technology Awards and more.
SOURCE Access Intelligence
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