LONDON, May 22, 2019 /PRNewswire-PRWeb/ -- Retail expert and top global influencer Natalie Berg has partnered with retail technology leader Red Ant to author a series of three whitepapers on the Store Of The Future, the first of which is available to download for free now.
Using her years of experience and in-depth knowledge of the industry, in this first paper Natalie Berg offers insight into the digital store and why it is the future of retail, including expert analysis of:
- the factors driving retailers to revitalise the physical space
- the urgency to create a frictionless in-store experience
- the digital store's rise to prominence
Readers will learn:
- why the store is not dead
- why the future is fewer, more impactful stores
- why this is retail Darwinisim - put simply, you evolve or die
Dan Mortimer, Red Ant's CEO, said: 'This paper is essential reading for any retailer who wants a viable future for their business – one that's both profitable and relevant to today's customers. Natalie brings invaluable insight and clarity of thought to a subject which should be central to every retail strategy - the digital store and its role in the future of the industry.'
Natalie Berg, author and founder at NBK Retail, said: 'Today's ubiquitously connected shoppers demand a seamless experience, but when they walk into a bricks & mortar store, they still encounter a lot of friction. Retailers must look to technology to bring the physical store into the 21st century and offer the ease, convenience and personalisation that shoppers could traditionally only find online. I'm thrilled to be working with Red Ant to explore how the retail industry will have to embrace the digital store and seamless shopping to survive, from frictionless checkout to hyper-personalisation and clienteling.'
Download Store Of The Future: The Digital Store: https://www.redant.com/nbk-store-of-the-future/
About Natalie Berg
Natalie Berg is a retail analyst, author & founder at NBK Retail. As one of the Top 20 global retail influencers, Natalie has produced research on a number of industry topics including: convergence of physical and digital retail, click & collect, customer loyalty, discount retailing, store of the future and frictionless commerce. She is a regular TV and radio commentator and her views on retail have been published in the FT, Guardian, BBC, The Times, Retail Week, among others. Natalie's latest book, about Amazon's role in shaping the future of retail, was published by Kogan Page in January 2019.
w: https://nbkretail.com/
e: [email protected]
About Red Ant
Leading retailers and lifestyle brands use Red Ant's cloud-based digital store platform to maximise sales, deliver exceptional customer service and drive operational performance. From clienteling and endless aisles to click & collect and personal shopping, our platform empowers store colleagues with the tools they need to help customers shop how, when and where they want to.
Our platform brings together best of breed partners and uses the latest technology stack with microservices, IoT and machine learning to deliver innovation and a fully-orchestrated, truly connected store experience.
w: http://www.redant.com
e: [email protected]
SOURCE Red Ant
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