Esteemed green architect, Jason F. McLennan, launches Living Deep, an online market- place committed to the highest standards of sustainability, transparency and quality

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Founded by world-renowned green architect, Jason F. McLennan, Living Deep is an online marketplace of ecologically and socially responsible home and lifestyle products, curated by design professionals and vetted by world-class sustainability experts for quality, beauty and environmental performance.

“We look for products that provide ingredient, sourcing and manufacturing transparency,” Jason F. McLennan states. “While there’s no universal standard for sustainable manufacturing, we feel good knowing that every brand we carry is on a ‘deep green’ path, making progress towards positive benefits."

Founded by world-renowned green architect, Jason F. McLennan, Living Deep is an online marketplace of ecologically and socially responsible home and lifestyle products, curated by design professionals and vetted by world-class sustainability experts for quality, beauty and environmental performance.

Living Deep’s visually rich and compelling portfolio aims to connect environmentally progressive craftspeople, manufacturers, artists and product designers with a discerning clientele who intentionally choose to buy fewer, better things. The eclectic curation of furniture, decor, products and materials feature one-of-a-kind handicrafts alongside mass produced items, the common denominator being a verifiable commitment to sustainability and transparency.

“We look for products that provide ingredient, sourcing and manufacturing transparency,” McLennan states. “While there’s no universal standard for sustainable manufacturing, we feel good knowing that every brand we carry is on a ‘deep green’ path, making progress towards positive environmental and social benefit.”

Living Deep’s global network of partnering vendors has been handpicked by McLennan and a small core team of knowledgeable green design leaders. While customers will enjoy browsing an expertly vetted offering of sustainably produced goods, commerce is not the only intention of the Living Deep marketplace. With a penchant for pushing the environmental envelope, McLennan and his team are guided by three unconventional values.

Buy Less Stuff
The antidote to excess, Living Deep encourages a more resourceful approach to sustainability. The reduce, reuse, recycle loop still leads to depleted resources. Living Deep urges its customers to consume less, because the easiest way to reduce waste is to stop creating it.

Invest for Life
When making a purchase, buy things worth keeping. Invest in ethically and expertly made products that are gentle on the earth, beautiful to behold and designed to last.

Be the Change
By consuming less and investing more in sustainably made, high quality items that are designed to last, we redirect our dollar to support systematic change. Living Deep supports the companies who support the environment and encourage its customers to do the same.

Living Deep is positioned to offer the greatest level of transparency in the industry. Leveraging criteria from Declare Label, Living Product Challenge (LPC) performance standards, Cradle to Cradle, Health Product Declaration (HDP) among others, Living Deep includes a sustainability profile for each product that answers three questions:
1. Where does the product come from?
2. What is it made of?
3. Where does it go at the end of its life?

In addition,

  • Living Deep aims to reduce waste by ensuring all packaging is recyclable, compostable, and does not include single use plastic or styrofoam
  • Living Deep offers drop shipping to reduce carbon footprint
  • Living Deep selects products that contain minimal or no Red List chemicals, providing peace of mind to customers as a trusted resource for safe, sustainable products

Shop for the Home, from Home:
Ideal for designers and DIYers alike, Living Deep aims to be a comprehensive resource for residential design, ranging from everyday wares to collector’s items. Categories include furniture and decor, bath, kitchen, lighting, flooring and floor coverings, paints and finishes, living roofs and tiny structures.

Living Deep’s inviting, intuitive interface functions as a shoppable showroom. At a time when in-store visits may not be desired, Living Deep’s online marketplace offers efficiency, convenience and high touch customer service. The e-commerce offering is enhanced by engaging editorial features on the craftspeople, designers and artists behind the products, intended to deepen connections between maker and collector, product and nature. At checkout, Living Deep offers an easy solution to allow customers to offset the carbon created by their purchase.

Living Deep launches in Winter 2020 at http://www.livingdeep.com via a special Holiday Preview with a full premiere scheduled for Summer 2021.

About Jason F. McLennan
Living Deep was founded in 2020 by award-winning architect, author, thought leader, and designer Jason F. McLennan and serial social entrepreneur Scott James. McLennan is a renegade designer who has pushed the boundaries of architecture throughout his career, challenging his contemporaries to think beyond LEED and dig deeper into the fundamentals of sustainable design. The recipient of the prestigious Buckminster Fuller Prize (the planet’s top prize for socially responsible design), McLennan’s hypothesis is that we can, and must, build environments that are not merely “non-toxic” but actually good for us and the planet. This vision led to the creation of The Living Building Challenge, the world's most stringent green building standard. Using his proprietary process of site, climate and program analysis, McLennan has constructed living buildings across multiple sectors including higher education, corporate offices, hospitality, civic and institutional, residential and housing, proving that net zero, adaptable, self-regulating and sustaining regenerative environments are not only possible, but necessary.

McLennan is the creator of the Living Products Challenge and the Declare Label, a transparency platform and database that is referred to as a "nutritional label for products". He has collaborated on many product innovations with many recognizable brands that now bear this label. For more information about Jason McLennan and his body of work, please visit: http://mclennan-design.com.

"Every once in a while someone shows up with a way of seeing and acting in the world that is astonishing. Jason sees the world in a boundless yet grounded way." Paul Hawken

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Scott James
Living Deep
+1 (206) 780-5740
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