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Etana Custody Partners with CryptoFi to Offer Complete Cryptocurrency Solutions to Banks and Credit Unions


News provided by

Etana Custody

Aug 16, 2022, 11:00 ET

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Etana Custody, a regulated, trusted industry leader in multi-asset custody and support services, announced that they have partnered with CryptoFi, a leading provider of Crypto-as-a-Service (CaaS) solutions.

CHICAGO, Aug. 16, 2022 /PRNewswire-PRWeb/ -- Etana Custody, a regulated, trusted industry leader in multi-asset custody and support services, announced that they have partnered with CryptoFi, a leading provider of Crypto-as-a-Service (CaaS) solutions. Together, they are bridging the worlds of traditional finance and digital assets by helping regional banks and credit unions expand market access to digital products and custody solutions for their customers.

Etana's industry-leading custody and trade support solutions allow clients to manage global currencies and digital assets from a secure environment with the ability to buy and sell directly from custody, eliminating risky transfers and inefficient transactions.

“As institutional adoption of crypto and digital products accelerates, asset safety becomes a critical concern. We are thrilled to work with CryptoFi to provide secure market access to global currency and digital products to traditional banking customers,” Brandon Russell, CEO of Etana Custody.

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CryptoFi's White-Label Digital Assets Services solution integrates behind existing bank and credit union software, web, and mobile applications, allowing customers to buy and sell cryptocurrency and manage their portfolio directly from their online banking app. This process leverages a network of liquidity providers to minimize exchange rates and promote seamless treasury management.

"As institutional adoption of crypto and digital products accelerates, the safety of assets becomes a critical concern. We are thrilled to work with CryptoFi to provide secure market access to global currency and digital products to traditional banking customers," explains Brandon Russell, CEO of Etana Custody. "CryptoFi's innovative platform and seamless user experience in partnership with Etana's secure, regulated solutions open new dimensions of opportunity and convenience to the retail market. Our strategic partnership represents a significant opportunity for growth in this sector."

"We're excited to partner with Etana, one of the most forward-thinking custodians developing tailored solutions for traditional financial institutions to offer cryptocurrency. We were particularly impressed by their ability to put together a fully disclosed account solution, which is a significant differentiator from the traditional omnibus model. This enables financial institution customers to manage their Etana digital asset accounts natively via existing web and mobile apps." said Kian Sarreshteh, co-founder and CEO of CryptoFi.

ABOUT ETANA CUSTODY

Etana Custody is a regulated trust company that offers a comprehensive technology platform that allows exchanges, institutions, investment professionals, and individuals the tools to provide the highest level of oversight, security, and fiduciary responsibilities to their global clients. Etana offers a comprehensive platform allowing the custody of traditional G10 currencies and digital assets through our cold, hot, or MPC wallet solutions. In addition, our high compliance standards give clients peace of mind, knowing their assets will stay protected and secure. For additional information, please visit http://www.etana.com.

ABOUT CRYPTOFI

CryptoFi is a Crypto-as-a-Service (CaaS) company building innovative technology solutions that expand access to digital assets. CryptoFI's CaaS solutions seamlessly bridge the gap between traditional finance and digital assets, compliant with all regulations. CryptoFi integrates more than 240 cryptocurrency exchanges and wallets, allowing users to move digital assets directly to an FI's app. CryptoFi enables commercial customers of financial institutions to receive funds and payments in crypto, with auto-conversion into fiat to improve cash flow. In addition, CryptoFi's digital asset integration is frictionless and secure, allowing traditional FinTechs to promote their brand while expanding their offerings, retaining current customers, and acquiring new ones. Learn more at cryptofi.tech.

Media Contact

Steven Eyerman, Gate 39 Media, 312-715-1475, [email protected]

SOURCE Etana Custody

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