COCONUT CREEK, Fla., Sept. 17, 2019 /PRNewswire-PRWeb/ -- eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions announced that their client's email marketing campaigns continue to outperform social media marketing efforts. In today's digital focused world, brands have so many different channels to engage customers but email marketing still surpasses all digital marketing channels including social media.
According to recent studies, email marketing has the largest user base overall, is the preferred method of communicating with brands, drives more sales than social media, has greater reach than social media and produces more ROI.
eTargetMedia outlines the statistics that prove email marketing is the top performer:
- Email marketing has a larger total user base than social media and it has the largest user base of every age group. Email also delivers the greatest targeting and segmentation abilities including demographic, geographic and psychographic selections.
- 72% of consumers prefer to receive brand content through email, while only 17% prefer to receive their brand messages from social media platforms. In addition, almost 60% of consumers state that they check email as soon as they wake up and check email multiple times a day. Only 14% of consumers state that they check social media first.
- Over 50% of consumers subscribe to a brand's email list for promotional offers but only 20% of consumers will follow a band on social media. 60% of consumers have stated that they have purchased from a brand as the result of a marketing email but less than 15% have purchased from a brand because of social media.
- Email marketing has greater reach with email messages reaching about 80% of the target audience (with an average email open rate at 22%) while social media posts reach less than 1% of the targeted audience.
- Email marketing delivers a median ROI of 122% which is over four times higher than social media.
"Engaging consumers with a social media marketing campaign can be successful, but social media doesn't even come close to delivering the same results as email marketing," stated Harris Kreichman, Managing Partner of eTargetMedia. "When you look at the engagement rates, effectiveness and ROI of email marketing compared to social media, it's pretty clear that email is the winner."
eTargetMedia, based in South Florida, provides Email Lists, Postal Lists, Data Append and Creative Solutions to a wide variety of direct marketing customers. eTargetMedia works with some of the world's most popular and successful brands to develop targeted email marketing campaigns that drive traffic, sales, revenue and ROI. eTargetMedia is a member of the Data and Marketing Association. Visit the eTargetMedia website to learn more.
SOURCE eTargetMedia
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