Email is such a powerful marketing tool and the industry continues to evolve quickly. That’s why it is so important that brand marketers keep current on today’s email marketing best practices.
COCONUT CREEK, Fla. (PRWEB) September 05, 2018
eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions announced the release of its Email Marketing Best Practices: Tips to Improve Your Email Campaigns guide which features the best email marketing practices eTargetMedia has developed for successful campaigns. The best practices guide can help email and brand marketers stay at top of their email game and help marketers generate significant improvements in their email campaign results.
In a world where social media and texting seem to dominate, email use continues to grow at a steady pace among both business professionals and consumers year after year. Over 275 billion emails are expected to be sent daily by the end of the year and the majority of email users report that they check their email at least once a day. Email is the primary driver of customer acquisition and retention, and email marketing produces the highest ROI of all marketing channels. Email marketing outperforms every other digital marketing practice including SEO, content marketing, paid search and affiliate marketing.
“Email is such a powerful marketing tool and the industry continues to evolve quickly,” stated Harris Kreichman, Managing Partner of eTargetMedia. “That’s why it is so important that brand marketers keep current on today’s email marketing best practices. We developed the best practices guide to help brand marketers utilize the strategies that have proven successful on our email campaigns.”
eTargetMedia’s Email Marketing Best Practices Guide includes best practices for:
- Knowing the email audience
- Making the email design shine
- Using strong calls to action
- Tracking email engagement
- Positioning email campaigns for success
- Personalizing and segmenting email messages
- Designing mobile responsive emails
- Timing the email right
- Testing email campaigns
eTargetMedia has 20 years of experience in the industry and has managed successful email and direct mail campaigns for some of the world’s top brands including Mercedes Benz, Alcon, MetLife, Marriott, AARP, P&G, TGI Fridays, Anthem, Sony and more. eTargetMedia’s smart and dedicated campaign managers, high-quality database comprised of responsive prospects, and leading-edge technology can help companies improve their campaigns, generate revenue, increase brand loyalty and build strong relationships with customers.
Visit eTargetMedia’s website at http://www.etargetmedia.com to download the Email Marketing Best Practices Guide.
eTargetMedia, based in South Florida, provides Email Lists, Postal Lists, Data Append and Creative Solutions to a wide variety of direct marketing customers. eTargetMedia is a member of the Data and Marketing Association. Visit eTargetMedia online at http://www.eTargetMedia.com