COCONUT CREEK, Fla., July 23, 2019 /PRNewswire-PRWeb/ -- eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions announced that their client's email marketing campaigns have experienced tremendous growth due to the increase in mobile email use. In the past year, mobile email use has grown significantly leading to more emails being opened, read, and clicked on across all industries and verticals. With the huge adoption of smartphones in the everyday lives of consumers across all demographics, people are now checking their email multiple times throughout the day, 7 days a week. This is propelling the growth and results of email marketing and contributing to email marketing staying in the top position for delivering conversions and ROI.
According to multiple studies, over 60% of all U.S. email opens occurred on mobile devices in Q1 2019 and this is increasing quarter after quarter. Mobile email use is on the rise with 3 in 5 consumers now checking email daily on their mobile devices and over 75% of consumers are using their smartphones to check email the most often. Both consumers and business professionals have stated that email is their preferred method of communicating with brands so combining engaging email messages that are designed to be responsive on all mobile devices is a powerful way to reach customers on their favorite communications channel and their preferred device.
"Mobile email use is increasing month after month and doesn't show any signs of slowing down. Email marketers can no longer ignore smartphones and tablets," stated Harris Kreichman, Managing Partner of eTargetMedia. "More email is read on mobile than on desktop email clients so it's time for email marketers to embrace mobile email technology and make sure that all of their campaigns are built responsively to engage consumers across all mobile devices."
eTargetMedia, based in South Florida, provides Email Lists, Postal Lists, Data Append and Creative Solutions to a wide variety of direct marketing customers. eTargetMedia is a member of the Data and Marketing Association. Visit the eTargetMedia website to learn more and get facts and statistics on email marketing.
SOURCE eTargetMedia
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