The ETAS calibration tools – including ETAS Calibration Suite, Data Operator, EATB, and ETAS ASCMO – are now available on the Microsoft Marketplace, advancing the digital transformation of automotive development through cloud technology.
PLYMOUTH, Mich., Dec. 12, 2025 /PRNewswire-PRWeb/ -- ETAS, a leading provider of innovative solutions for the development of automotive software, will present the launch of its flagship calibration tools in the Microsoft Marketplace at CES 2026, taking place January 6–9 in Las Vegas. This milestone marks the first time ETAS products will be available on Azure, advancing the digital transformation of automotive development through cloud technology.
The initial product suite available on Microsoft Azure includes the ETAS Calibration Suite, Data Operator, EATB (ETAS Analytics Toolbox), and ETAS ASCMO (Advanced Simulation and Calibration Model). By migrating these tools to the cloud, ETAS is enabling automotive engineers and OEMs to automate and accelerate development processes on the Azure platform while benefiting from the scalable compute power of Azure.
This strategic collaboration with Microsoft is designed to drive true cooperation across the mobility ecosystem. By working with Microsoft and making its tools available in Microsoft Marketplace, ETAS empowers customers to accelerate software-defined vehicle development. Access to Azure's high-performance infrastructure and rich development environment allows developers to reduce their reliance on local hardware, detect issues earlier in the process, and significantly shorten time-to-market. The cloud-based toolchain enables early testing and validation—commonly known as "shift-left"—which reduces the need for extensive on-road testing and provides a holistic view of system performance over time. At the same time, engineering teams benefit from easier big data analysis, more efficient resource allocation, and faster iteration cycles.
Agentic AI capabilities and improved orchestration streamline onboarding and daily operations for customers, making it easier than ever to adopt new workflows and integrate toolchains into their existing processes. This seamless experience contributes to quicker adoption rates and unlocks new opportunities for innovation in automotive software development.
The relationship between ETAS and Microsoft exemplifies the level of collaboration required to achieve mass adoption of software-defined vehicles. By aligning toolchains and providing solutions that address immediate customer challenges, both companies are helping to shape the future of mobility.
"Making ETAS solutions available through the Microsoft Marketplace is a meaningful milestone for us," said Eric Cesa, Vice President and General Manager, Americas, ETAS. "Working together with Microsoft empowers our customers to work smarter and identify issues earlier. This is a major step forward in making AI-driven automotive development a reality today."
"Microsoft is collaborating closely with ETAS to bring their advanced calibration solutions to the cloud," said Dayan Rodriguez, Corporate Vice President, Manufacturing and Mobility, Microsoft. "Together we're enabling automotive organizations to harness the full potential of cloud computing and transform how vehicles are developed for a connected future."
ETAS welcomes CES attendees to experience live demonstrations of these cloud-enabled solutions at their booth in the Central Hall (booth number 16203), offering a firsthand look at how industry collaboration is driving the next generation of mobility.
About ETAS
ETAS GmbH is a wholly owned subsidiary of Robert Bosch GmbH, represented in twelve countries in Europe, North and South America, and Asia. ETAS' portfolio includes software development tools, software testing solutions, automotive middleware, data acquisition and processing tools, authoring and diagnostic solutions, automotive cybersecurity solutions, and end-to-end engineering and consulting services for the realization of software-defined vehicles. Our product solutions and services enable vehicle manufacturers and suppliers to develop, operate, and secure differentiating vehicle software with increased efficiency. Further information available at www.etas.com
Media Contact
Shelly Otenbaker, ETAS, 1 2485066696, [email protected], etas.com
SOURCE ETAS
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