etco Homes Announces Official Pre-Sales for The Addison at The Melrose Collection

Share Article

etco Homes Launches Pre-Sales at Newest Luxury Address Adjacent to Melrose Place

News Image

The Addison - Master

As interest in The Addison continues to grow this year, we anticipate this community to resonate extremely well with homebuyers in the Southern California real estate market.

etco Homes, a privately-owned, Los Angeles-based homebuilding company, has officially commenced sales for the exclusive new luxury condominium homes at The Addison located at 724 N. Croft Avenue. As the first of three residential communities in The Melrose Collection, The Addison includes 28 inviting and tastefully designed two- and three-level luxury townhomes and offers stunning views of the Los Angeles skyline and the Hollywood Hills.

Located in the heart of the city’s famed Melrose Avenue shopping district, The Addison lies at the intersection of Melrose Place and Croft Avenue, just steps from iconic luxury boutiques, including Balmain, Oscar de la Renta, Isabel Marant, Marc Jacobs and Bottega Veneta, and beloved Angeleno coffee shop, Alfred. Spanning from 1,241 to 3,036 square feet, homes at The Addison feature one-to-three-bedroom layouts with up to three-and-a-half baths. Pricing for homes at The Addison start from the low $2 millions.

“At The Addison, we are introducing a rare opportunity to own a new construction home within a boutique community, at the beloved corners of Melrose Place and Croft Ave. The Addison affords a lifestyle of unmatched energy and sophistication, within one of the most iconic neighborhoods in Los Angeles.” said Afshin Etebar, President of etco Homes. “As interest in The Addison continues to grow this year, we anticipate this community to resonate extremely well with homebuyers in the Southern California real estate market.”

Influenced by Spanish architecture accented by a contemporary, refined twist, the homes at The Addison reflect a variety of spacious floor plans, indoor/outdoor living, and a modern setting in a charming neighborhood renowned for its boutique shopping, dining and entertainment locales. A collaboration by Kevin Tsai Architecture and etco Homes, The Addison offers homes with three distinct design palettes: Modern, Nordic and Urban. Each home features a naturally lit open plan kitchen, polished Caesarstone countertops, SubZero refrigerator, Asko paneled dishwasher and kitchen suite of Wolf appliances. Bedrooms feature relaxed, versatile layouts designed to keep residents connected to the California outdoor climate, large bay windows, and hardwood plank flooring, while bathrooms utilize earth tones and porcelain flooring, dual vanities and a glass-enclosed shower with a separate soaking tub. Select top-level residences feature expansive outdoor decks with panoramic views of the Hollywood Hills and surrounding city skyline.

Formed with moments of Zen around each corner, The Addison welcomes visitors with landscaped greenery at the entrance of the community. The Addison will offer a concierge attendant and furnished lobby. Crafted to usher in an airy atmosphere and energetic spirit, the community features a lounge for the exclusive use of residents for daily use or private events, complete with a pool table, vast dining and seating area, and expansive doors that unveil an outdoor patio, creating a relaxed gathering space to enjoy the endless southern California sunshine, all within walkable distance to the vibrant West Hollywood nightlife that abounds just beyond The Addison. Designed for the utmost level of wellness care, health and convenience, the amenities at The Addison include Wellness Comfort Stations, an open-air design and atrium courtyard allowing for natural airflow, expansively wide hallways and open-air outdoor seating at the community lounge.

To learn more, register for insider updates or schedule a private tour, visit

About etco Homes
etco Homes is a privately held, homebuilding company with a focus on boutique urban infill condominium development. With a proven track record spanning more than three decades, etco Homes prides itself on building communities that embrace the character of the neighborhood in sought-after locations from the Southern California coast to Pasadena, downtown Los Angeles to West Hollywood. Each etco Homes community features contemporary design, thoughtful floorplans and generous amenities and services. For more information, visit

Media Contacts
Julia Yuryev / Alyssa Lawrence / Brandon Muratalla / Molly Bailey-Andrade
Murphy O’Brien Public Relations

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Murphy O'Brien Public Relations
Murphy O'Brien
+1 9512648179
Email >