Etna Interactive Offers Help for Medical Practices Facing an Unsteady Economy

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A new white paper describes 12 specific online marketing tactics elective medical practices can implement now to weather uncertain economic times fueled by the COVID-19 pandemic.

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Etna Interactive, a medical marketing company that helped guide elective medical practices through the Great Recession 12 years ago, has developed a white paper aimed at helping elective healthcare professionals survive the economic fallout from the COVID-19 pandemic crisis. Titled “Is Your Practice Recession Ready? 12 Online Marketing Tactics to Help Elective Medical Practices Weather an Unsteady Economy,” the paper offers detailed advice to help providers claim their share of a shrinking market.

"This is familiar territory for us," says Ryan Miller, Etna Interactive's chief executive officer. "We have served the digital marketing needs of elective medical practices for almost 20 years and through several economic downturns, including the Great Recession of 2007-2009."

Miller says the tactics included in the white paper can give practices facing operational disruption a way to make smart marketing investments that can "transform this moment of uncertainty into one of opportunity."

Etna Interactive is an industry leader and is recognized as one of the most trusted online medical marketing companies. Having served hundreds of clinics throughout North America, Etna is an award-winning firm known for its focus on strategy, innovative service lines, and exceptional client care.

The white paper is not the only step Miller and Etna Interactive have taken to help their clients and other elective medical practices navigate the uncertainty posed by the COVID-19 crisis. The Etna blog also includes a short video to assist practices in implementing a virtual appointment process—a potential boon to elective healthcare providers as they comply with shelter-in-place edicts issued by governors nationwide.

Among the strategies included in the white paper are ways to strengthen search engine optimization, enhance online reputation, and thoughtfully target specific markets.

With the elective healthcare market likely to shrink, thoughtful strategy and planning is more important than ever for providers to sustain their practices. The tactics included in the white paper are designed to help elective medical practices not only do that, but also to emerge from a potential recession better prepared to seize new growth opportunities.

Clinics leaders can download the free white paper at

Founded in 2002 and based in San Luis Obispo, California, Etna Interactive ( is a full-service healthcare marketing agency. The company offers medical website design, SEO, PPC & paid search, social media marketing, email marketing, strategic consulting, content strategy, and reputation management services to hundreds of the world's most prominent names in the elective healthcare field. These include cosmetic and plastic surgeons, dermatologists, ophthalmologists, facial plastic surgeons, medical day spas and medical device manufacturers.

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