Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

European Wax Center Co-Founder Joshua Coba Joins New Franchise Concept Ohm Fitness


News provided by

Ohm Fitness

Nov 14, 2022, 08:00 ET

Share this article

Share toX

Share this article

Share toX

Joshua & Jenni Coba
Joshua & Jenni Coba

Retired Since 2017, Coba Finds His Next Big Move in the New Fitness Franchise Bringing Wireless EMS Fitness to a 25-Minute High Energy Class

SCOTTSDALE, Ariz., Nov. 14, 2022 /PRNewswire-PRWeb/ -- The newest fitness franchise to hit the market, OHM Fitness, has just earned a strong stamp of approval from European Wax Center co-founder Joshua Coba. Coba has secured area developer rights, a minority ownership investment in the franchise and has committed to serve as a board member.

OHM Fitness is a new fitness franchise that uses EMS (electro muscle stimulation) technology wirelessly and in small group classes. Offering a high-tech fitness experience that packs the benefits of an intense two-hour workout into a low-impact, 25-minute session, OHM Fitness opened its first studio in the company's headquarters of Scottsdale in June. Coba has purchased the area representative rights for the South Florida territory, which includes 34 franchise licenses. He and his wife, Jenni, will open and operate multiple locations themselves and will assist OHM Fitness in selling the other licenses to qualified, multi-unit franchisees.

“Before I even finished my first class, I knew I wanted to be a part of OHM Fitness,” said Coba.

Post this

Coba co-founded European Wax Center (NYSE: EWCZ) with his brother in 2004 and began franchising the concept in 2008, growing it to over 900 open locations and over 300 additional licenses in development. He retired from the concept in 2017 but remains a shareholder and supported the company through its $180 million IPO in 2021.

"OHM Fitness is one of the most exciting franchise concepts I've seen in a long time," said Coba. "I've known the founder Doug Payne for about 15 years. He was one of the first investors in European Wax, when the concept was in its infancy. He believed in the concept and in turn, believed in me. It's really come full circle that now I have an opportunity to support him in the growth of a franchise concept he has built from the ground up."

Payne was in fact the very first European Wax franchisee to open a location outside of Florida where the concept was born. He opened his first location in Scottsdale (in the very same shopping center where OHM's first location lives) in January 2009 and by 2022 he had owned and operated 15 locations. Payne had a successful exit from his European Wax Center stores in May to focus on OHM Fitness.

Coba and his wife flew out to Scottsdale in August to meet with Payne and try an OHM Fitness class and he was instantly sold. He says that along with the 25-minute, efficient workout being a very strong selling point, it's an affordable investment with a relatively low cost to get up and running.

"Before I even finished my first class, I knew I wanted to be a part of OHM Fitness," said Coba. "The workout is perfect for me; I can't really engage with heavy weights, and I find that in a traditional workout, I use the rest of my body to compensate and often am unable to keep proper form and get a great workout. OHM gives you a great, full-body workout in 25 minutes and the suit helps keep you in the proper form while hitting muscles that most people don't work out effectively. Even more, the pulses help your brain to not focus on the things that often hold you back from hitting your fitness goals."

The creation of OHM Fitness has allowed Payne to leverage two very different facets of his life. Over the last 15 years, Payne has had the chance to work with some of the world's most successful concepts at the franchisor level, including Massage Envy, European Wax Center and Orangetheory Fitness. He also has worked as an area developer for Orangetheory Fitness, and a multi-unit franchisee for European Wax. This experience has given him a deep understanding of all areas of franchising. Plus, given the nature of the EMS technology that is the core component of the concept, Payne has been able to utilize his initial training and background in electronic engineering with the United State Navy and then with Boeing.

Along with developing South Florida, Coba will serve as a board member to OHM Fitness as Payne and his founding team work to strategically bring OHM Fitness to every major market in record time.

"Josh built one of the most successful franchise concepts in the nation and having him believe so deeply in what we're building at OHM Fitness to the extent that he wanted to own a part of the concept is amazing. This is a once-in-a-lifetime kind of brand we are building, and we're preparing for a wild ride," said Payne.

At OHM Fitness, guests are immersed in a high-tech fitness experience with every visit. The wearable technology, called the EMPower Suit, has the ability to produce impressive results with a desirably low rate of wear and tear on the joints, ligaments, and muscles. This low-impact workout has been connected to researched-based benefits such as fat loss, skin health, energy, stress and anxiety levels, muscle strength, and acute and chronic pain. While the body's central nervous system can only send frequency impulses that control up to 50% of your muscle fibers during an exercise, the EMS technology within the wireless EMPower Suit activates 95% of the muscle and is able to send impulses to muscle fibers up to one hundred times faster, causing muscles to feel fatigued faster than a traditional weight training exercise, which is how it shrinks a two- or three-hour workout into just 25 minutes.

OHM Fitness is a special first-to-market franchise opportunity for entrepreneurs and experienced franchise industry professionals who are eager to capture their share in the $96 billion dollar fitness industry. The initial franchise fee is $39,000 and the total estimated initial investment ranges from $107,150 to $328,000. For more information about franchise opportunities available in your area, please visit http://www.OHMfitness.com or email [email protected].

About OHM Fitness
OHM Fitness is one of the first franchises to deliver small group workouts using the highly-effective electrical muscle stimulation (EMS) through the use of wearable technology through its EMPower Suit. This high-tech fitness experience packs the benefits of an intense two-hour workout into a low-impact, 25-minute session with a low rate of wear and tear on the joints, ligaments, and muscles, in comparison to other HiiT workouts. Founded in Scottsdale, Ariz., OHM Fitness currently offers area developer and franchisee opportunities to qualifying entrepreneurs. For more information, please visit http://www.OHMfitness.com or email [email protected].

Media Contact

Melissa DiGianfilippo, Serendipit Consulting, 4802504315, [email protected]

SOURCE Ohm Fitness

Modal title

A 25-Min EMS Workout at the First OHM Fitness Studio
A 25-Min EMS Workout at the First OHM Fitness Studio
A 25-Min EMS Workout at the First OHM Fitness Studio

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.