Everyone is Looking for Amy!: Warm Cookie Delivery Company Tiff’s Treats Reaches out to Fans to Help Find First Customer

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Hunt for first customer to order Tiff’s Treats’ warm cookies in 1999 has gone viral

Tiffany and Leon Chen, founders of Tiff's Treats, are pictured in the business' current Austin, Texas headquarters building with an overlapping photo from 1999 showing Tiffany and Leon holding a box of cookies ready for delivery.

Tiff's Treats founders Tiffany and Leon Chen want to find their first customer from 1999 and reward her with a year of free cookies.

“She opened the door, she had blonde hair, and she was really, really nice. She thanked me for the cookies and said it was for her boyfriend, and she also tipped me $5!” said Chen.

Tiff’s Treats, the original warm cookie delivery company that began 22 years ago with founders Tiffany and Leon Chen baking and delivering cookies from their University of Texas at Austin apartment, is searching for its first customer, Amy, whose last name they don’t know. To the founders’ surprise, the “Finding Amy” video has had more than 230,000 views on TikTok and 17,000 views on Instagram since it was shared last Monday and has been broadcast to viewers across Texas by Austin’s KVUE (ABC), KXAN (NBC) and Fox stations, Dallas/Fort Worth’s NBC5 and San Antonio’s KENS5 (CBS) station, among others.

In honor of the business’ 22nd anniversary, Tiff’s Treats wants to reward Amy, who has no idea she was the first customer, with a year of free cookies. Because Tiff’s Treats pioneered the warm cookie delivery concept in 1999, Amy may be the first person to have ever ordered warm cookies for delivery. Fans who think they know Amy are encouraged to tag her in Tiff’s Treats’ Instagram post or direct message any information to Tiff’s Treats’ Instagram, TikTok or Facebook accounts.

Tiff’s Treats’ co-founder Leon Chen, who delivered the cookies himself, remembers a few details about Amy, who lived at the University Towers student housing on UT Austin’s campus. “She opened the door, she had blonde hair, and she was really, really nice. She thanked me for the cookies and said it was for her boyfriend, and she also tipped me $5!” said Chen.

From that first delivery in 1999 to today, Tiff’s Treats has grown to 63 stores across Texas, Georgia, Tennessee, North Carolina and soon, Oklahoma. Tiff’s Treats is still known for fast, fresh cookie delivery with a menu of 10 classic cookie flavors and periodic flavor-of-the-week options, as well as decadent brownies, all delivered warm out of the oven, with cold milk and ice cream pairing options. Investments totaling $65 million in the last 5 years have helped accelerate the business’ expansion, including recent investment from basketball legend Dirk Nowitzki and fashion designer Kendra Scott, as well as tennis star Andy Roddick and his wife, actress Brooklyn Decker, long-time Tiff’s Treats fans who came on board as brand ambassadors in 2018.

About Tiff’s Treats
In 1999, Tiffany Taylor accidentally stood up Leon Chen for a date. As an apology, she baked and delivered a batch of warm cookies, and the concept of warm cookie delivery was born. Tiff and Leon, just 19-year-old sophomores at The University of Texas at Austin at the time, opened Tiff’s Treats with $20, a cell phone and a dream. Since then, the business has grown to 63 stores in Texas, Georgia, Tennessee and North Carolina, with more than 1,500 employees, baking more than 150 million cookies since the company started. The founders are now married and the business continues to grow, but Tiff’s Treats has the same core mission: creating memorable moments through classic, baked-to-order cookies and specialty desserts from high-quality ingredients, and delivering them straight from the oven to the home or office, warm, in about an hour. Customers can order online, with the Tiff’s Treats app or by phone, all supported by industry-leading technology and top-notch customer service. The charitably-minded company continually gives back with hundreds of thousands of cookies per year donated to nonprofit organizations and most store opening celebrations benefiting a local charity. To date, Tiff’s Treats has donated well over $1 million in products and funds to charitable organizations. To learn more, please visit https://www.cookiedelivery.com/.

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Katie Gaide
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