Everything We’ve Been Doing to Save the Earth is Wrong

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John Pabon's new book, “Sustainability for the Rest of Us,” provides realistic way forward.

For decades, we’ve been working to build a more sustainable future and yet continue to make little sufficient progress. That’s because while our ideals are laudable, our approach is impractical. Whether that’s the dreadlocked eco-warrior pushing environmentalism to the fringes of society, media scaring the bejesus out of us with their images of a dystopian future, or the myths negatively impacting our psyche, we’ve become overwhelmed, desensitized, and apathetic.

But, there’s so much we can do if we just approach things a little differently.

In “Sustainability for the Rest of Us: Your No-Bullshit, Five-Point Plan for Saving the Planet,” John Pabon thinks back on his nearly two decades in the sustainability business to take a no-holds-barred, unorthodox look at what we need to change, why we need to change it, and practical steps everyone can take to make it happen. A life-long pragmatic altruist, John Pabon’s work has focused on the fields of sustainability, geopolitics, and strategic communications. John’s global career has taken him from Los Angeles to New York, Shanghai to Melbourne. He’s had the privilege of working with the United Nations, McKinsey, A.C. Nielsen, and as a consultant with BSR, the world’s largest sustainability-focused business network. He is also the founder of Fulcrum Strategic Advisors, Asia’s only sustainability-focused risk management firm. John is a regular contributor to major publications and speaks to an array of global audiences on issues of sustainability, geopolitics, communications, and societal change. He is a member of the United Nations Association of Australia and also serves on the board of advisors to the U.S. Green Chamber of Commerce.

At its core, this isn’t a book about saving the polar bears or hugging the trees. It’s about providing practical solutions even the most cynical person can adopt. John does this by dispelling the myths surrounding sustainability while helping readers understand their role in saving the Earth. This isn’t a dry, science- and jargon-filled tome, either. John breaks down “…complicated environmental issues…into easily digestible segments.”

Described as a “…foundational read for practical sustainability in the 21st century,” “…one of the best sustainability resources available to date,” and providing “…a pragmatic, step-by-step guide to sensibly influencing change,” the question is, are you ready to cut the BS and get to work?

“Sustainability for the Rest of Us: Your No-Bullshit, Five-Point Plan for Saving the Planet” is available now in e-book and paperback through Amazon.com, IngramSpark, and major book retailers around the world. For more information, and to download a media pack, visit http://www.johnpabon.com.

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John Pabon
since: 09/2009
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