New methodology fuses earned media with digital marketing to deliver measurable growth and ROI
TAMPA, Fla., Sept. 29, 2025 /PRNewswire-PRWeb/ -- As public relations firms face a measurement crisis, Evoke Strategy announced today the launch of Full-Funnel Digital PR™, a proprietary methodology that combines measurable attribution with digital amplification. The approach allows firms to tangibly track the benefits of earned media, turning the coverage into a campaign asset - driving awareness, engagement, and revenue by placing coverage in front of target audiences with trackable calls to action.
"Historically, PR agencies have had trouble documenting ROI for earned media coverage. We know the benefits - credibility building, awareness, implied endorsement - but that can be hard to quantify in this data-driven era. This full-funnel approach puts systematic tracking in place for PR, which means we have all the benefits of PR plus the ability to put the coverage in front of the right audiences for longer periods of time, all backed by ROI-driven data," said Elizabeth Vocke, co-founder of Evoke Strategy.
According to the 2025 Cision/PRWeek Comms Report, 37% of senior communications leaders say they cannot measure PR's impact on business outcomes - a gap that puts PR budgets and strategic influence at risk.
The report identified "aligning metrics to revenue" as the top challenge facing communicators. Without measurement, PR leaders risk:
- Losing budget to more measurable marketing channels
- Struggling to justify spend to CFOs and executive leadership
- Failing to optimize campaigns based on performance data
Full-Funnel Digital PR addresses these challenges by linking PR to CRM systems, marketing automation, and analytics tools, while simultaneously using digital channels to amplify coverage with measurable calls to action.
A Framework Built from Real-World Challenges
Evoke Strategy developed the Full-Funnel Digital PR framework after seeing the same problem across industries - strong PR wins that stalled once coverage was published. Coverage was not always reaching the right audience, and even when it did, there was no clear way to connect it to business outcomes.
Through testing and refining digital amplification strategies, Evoke discovered that earned media could do more than generate awareness - it could be repurposed and promoted as a campaign asset that drives measurable engagement and revenue. The framework organizes these practices into a repeatable system that any B2B organization can adopt.
"The marketing industry - PR in particular - has mastered storytelling and credibility building," added Vocke. "What has been missing is amplification. When you put PR coverage in front of the right audience with a call to action, you start proving it converts."
Applications and Industry Use Cases
The Full-Funnel Digital PR framework is designed for organizations with long sales cycles and complex buying journeys - where traditional PR metrics fall short. By integrating earned media into the broader marketing funnel, it turns awareness into measurable ROI.
This approach is particularly valuable for B2B companies such as:
- Manufacturers connecting trade show coverage to pipeline activity
- Construction firms linking thought leadership to new project opportunities
- Technology companies integrating PR into digital attribution models
- Professional services firms proving the revenue impact of reputation
Availability
Full-Funnel Digital PR™ is available now through Evoke Strategy. Companies can request a complimentary PR ROI readiness assessment and access an interactive ROI calculator at EvokeStrategy.com/Full-Funnel-Digital-PR.
About Evoke Strategy
Evoke Strategy is a PR and digital marketing agency specializing in Full-Funnel Digital PR™. Based in Tampa, FL, the agency helps B2B organizations amplify earned media, integrate communications with digital marketing, and prove ROI across the entire customer journey. By bridging traditional PR strengths with modern measurement and amplification, Evoke Strategy positions communications as a true growth driver - not just a cost center.
For more information, visit EvokeStrategy.com or contact:
Media Contact:
Elizabeth Vocke
Co-Founder, Evoke Strategy
Ph: 813-240-0791
Media Contact
Elizabeth Vocke, Evoke Strategy, 1 813-240-0791, [email protected], www.evokestrategy.com
SOURCE Evoke Strategy
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