Evolution of Denim by Edasi, Changes Jeans Forever, Shifts Sales to Indiegogo after Impressive Kickstarter Campaign Raises over $120,000

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Over 1,000 backers have pre-ordered the innovative technical denims with 16+ features including 360-stretch, breathable, no-smell, thermo-regulated, no color fade, RFID blocking pockets and more

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After months of people staying at home, we knew our jeans would attract a large number of men and women who were ready to ditch the sweats but not the comfort

Evolution of Denim by edasi surpassed its crowdfunding goal by nearly 10-times on Kickstarter raising over $120,000. Now the world’s most advanced and comfortable denim is available on Indiegogo InDemand. The momentum continues after over 1,000 backers pre-ordered edasi on Kickstarter.

Edasi, which means “forward” has designed the ultimate performance jeans bringing progress and change to the denim industry. Edasi combines the comfort of athleisure and yoga-wear with the latest innovation in breathability, gold and silver odor control and stretch technology.

“We look forward to continuing our momentum from Kickstarter on to Indiegogo and we would like to thank all of our backers for their amazing support,” said Omar Abu-Shaaban, Founder of edasi. “After months of people staying at home, we knew our jeans would attract a large number of men and women who were ready to ditch the sweats but not the comfort."

The Evolution of Denim Features Include

  • ECOVERO™ Sustainable fabric
  • Bike lock loop
  • 9 Functional pockets including RFID & pen pocket
  • Reflective night visibility
  • Reinforced gusset
  • Color never fades, even after 100+ washes
  • Elasticated waistband

For more information and to pre-order Evolution of Denim by edasi visit their page on Indiegogo InDemand.

About edasi - edasi was born to take everyday staples and super charge them for our modern times. We fully believe that we can do some very interesting things in the textile industry as cotton, polyester, and constricting designs just do not cut it anymore. Instead of the boring stuff, we search the world for technical fibers and then work with material scientists, designers, pattern makers and a host of other strategic partners to create a truly super charged fabric. We then incorporate a hybrid of functional and minimalistic design elements to this finished fabric to give you something that’s 100% focused on comfort and innovation - the end result is like nothing you can pick up in a store or online.

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Colin Trethewey
Edasi
813.480.1354
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