MARLBOROUGH, Mass. (PRWEB) September 13, 2018
The IBC 2018 show is being held over the next two weeks in Amsterdam and AthenasOwl (AO) is proud to announce its participation as an exhibitor. IBC is, as its tagline points out, ‘the world’s most influential media, entertainment, and technology show’ and is aimed at broadcasters, content creators, and the technology community. Spread over 6 days with an expected participation of over 57,000 people, this annual trade show addresses the challenges and celebrates the triumphs of the entertainment and broadcast industries.
AO will be showcasing its unique technology pertaining to the five major focus areas of content performance analytics, content cataloging, content discovery and recommendation, automated post-production and brand impact assessment. By providing cost-efficient and highly accurate methods of automating routine tasks, AO’s AI-based technology presents content creators a chance to cut down on human effort and divert focus to more creative tasks. Some of the popular solutions at display can offer support to broadcasters and media studios in key interest areas such as (but not limited to):
- Attaining granular analytics around the success of fresh content, giving unique insights into content creation, performance and viewer engagement
- Measuring brand visibility and making sharper audience targeting decisions
- Automating post-production work including ensuring compliance with censorship standards
Since its participation at IBC 2017 last September, AO has been steadily increasing its presence at international events and stages. The response AO garnered at April’s NAB Show at Las Vegas was immensely encouraging and has strengthened AO’s position within the global media and technology industry. With various popular as well as niche use-cases to be exhibited, this year’s IBC promises to be an exciting experience for AO.
AthenasOwl is an AI for media solution by Quantiphi, Inc. AO’s technology delivers next-generation content capabilities for production studios, broadcasters, digital platforms and brands. AO counts among its clientele leading movie & TV studios, sports broadcasters and leagues, news content creators, post-production studios, media asset management firms, media rating organizations, and leading brands.
Quantiphi is a category-defining Applied AI and Machine Learning software and services company focused on helping organizations translate the big promise of artificial intelligence and machine learning technologies into quantifiable business impact.