Expanding the Boundaries of Experiential Marketing with Capture PANORAMIC ZOOM

MIAMI, Oct. 30, 2019 /PRNewswire-PRWeb/ -- Given their exposure to many photo experiences, ongoing innovation is required to capture the attention of today's consumers. Capture PANORAMIC ZOOM, the latest photo experience breakthrough for dynamic brand activations, made its debut at the Kenra Carnival.

To support their new product launch, leading haircare brand, Kenra Professional, sought to engage both salon professionals and social media influencers. Jon Layne, the CEO of PartyLayne, and his team were commissioned to create a product launch event like no other. In addition to the exciting sights and sounds at the carnival, every event detail was designed to highlight a feature of the new shampoos and conditioners. The event's novelty required an equally engaging photo experience to capture shareable moments and to extend the branding impact of the event.

Capture PANORAMIC ZOOM shot guests standing in front of a vintage working Ferris wheel, zoomed out to a wide-angle shot showing off the visual excitement of the carnival placing the guests in the center of the action.

"This was the most desirable photo experience I've ever created," commented Carlos Pacheco, CEO, Capture POD. "Attendees were thrilled to participate in this video experience. I think the reason was that they did not have to dance and act silly to get a compelling shot that placed them in the center of the action. Guests relaxed, smiled, and were featured within a breathtaking setting from a birds-eye vantage point."

Directly after having their photos taken, guests headed to the sharing station where they entered their information to access their clip. The video was then delivered to them so they could share it with their social media followers right away.

Thoughtful pre-production was required to make the Capture PANORAMIC ZOOM video experience successful. After confirming what the client was striving to capture, Capture POD's production team determined that the cameras needed to be elevated 20 feet and placed 160 feet from the stage. Capture POD also figured out how to make the entire process work wirelessly within an outdoor setting.

"Influencers go to events all of the time, so the Kenra Carnival had to wow them," Layne commented. "We needed to create a next-level photo experience, and the Capture PANORAMIC ZOOM delivered."

For additional information contact:

Elisabeth Harris, Director of Strategic Partnerships at [email protected], (310) 804-6429.

About Capture POD

Capture POD elevates marketing activations by creating shareable experiences that increase brand engagement. Our photography, videography, creative, and production teams have extensive experience working in the world of high-end fashion photography and are passionate about bringing this expertise to innovative brands. Experiential, shareable, and engaging experiences are the result.

Each day we push the boundaries of image capture innovation utilizing the latest technologies, techniques, and solutions that have not even been yet created — serving as an extension of their creative teams, Capture POD partners with major brands, marketing agencies, and event producers to launch campaigns across the country.

We are constantly seeking inspiration from the world around us –including clients' ideas—and love to figure out how to make the seemingly impossible a reality. What experience can we create with you?

Specialties:

• Multi-camera array systems
• 3D freeze-motion technology
• Green screen technology
• Interactive photo and video booths
• Open and enclosed custom booths
• Social media content creation

SOURCE CapturePOD