Experience Agency PORTER Debuts New Identity and Website

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PORTER has launched their new website that showcases their consumer, retail, and concept shop services.

Celebrating their high-level of service and craft in the design-build industry, PORTER is pleased to unveil a new brand identity and website. PORTER creates innovative consumer, retail, and concept shop experiences, empowering clients by fulfilling their visions of retail greatness. As an experience agency equipped with specialized strategy, design, build, and executional services, their client list includes leading global brands like Helly Hansen, TaylorMade, Yeti, and The North Face.

Speaking to the meaning of their name, PORTER's values are invested in a desire to do all the heavy lifting for projects, exceeding expectations, and delivering next-level ideas and services. This is translated in their newly formed, mission-driven tagline: "We are the caretakers of brand visions realized." Subsequently, the design refresh expresses a complementary, neutral color palette mixed with contemporary typography, and touch of hand elements. The latter brings a sense of creation through illustration, resulting in a design look and feel that embraces their unique place in the industry. Highlighting their hands-on, tailored approach, the PORTER ethos comes through in bold statements, descriptive case studies, and magnetic thoughts on trends circulating in the retail design space.

As the company grows and emerges into new markets, Principals Nicole Gunderson and Mike Watson wanted the PORTER personality to remain at the forefront. Anchored between Long Beach, California and Chicago, Illinois, the two have a strong relationship built on trust, dedication, and years of unmatched experience that continues to drive their spirited work.

Visit https://thisisporter.com/ for more information on PORTER and to explore our new website.

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Diana Gunderson
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