Expert Institute Rings in 2020 With a Major Rebrand

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Expert services firm at the forefront of data-driven consulting unveils new look

Expert Institute Rebrands
This new identity is a step into the future for the company. We’re starting off a new decade with an engaging and polished look that matches the high level of service we’ve always provided our clients.

Expert Institute, the leading online platform connecting law firms with expert witnesses, announced today the launch of a company-wide rebrand featuring an updated logo, a new website, and a name change: the company dropped “The” from its former moniker, now known as Expert Institute.

“This new identity is a step into the future for the company,” said Michael Talve, CEO and Managing Director of Expert Institute, “we’re starting off a new decade with an engaging and polished look that matches the high level of service we’ve always provided our clients.”

Expert Institute’s rebrand initiative coincided with recent changes to the company’s technology offerings, namely, the development of Expert iQ, its first software solution. Expert iQ is a proprietary expert management platform that enables attorneys to manage their expert witness casework, schedule conference calls, and communicate directly with experts. The Expert iQ platform is set to formally launch at the end of the month.

Expert Institute’s new branding rollout also coincided with the opening of its Milwaukee office, now its third national location. The Milwaukee office serves as a hub for research and software development.

This rebrand afforded Expert Institute the opportunity to adopt a bright, bold website design. The site’s angles and curves echo its history of cutting through tradition. Human-centric photography alongside animated iconography speak to the company’s primary objective: building a data-driven approach to expert consulting.

"I’m extremely proud to be part of this world class organization and thrilled to see it successfully launch a bold new brand identity, one that reflects, and embraces, our mission to empower firms with the world’s leading expertise,” said Expert Institute President, Bill Sherman, who joined the company in October 2019.

The visual identity was developed through a collaborative process with Chicago-based design firm, Firebelly, which specializes in socially conscious branding and strategy. Together, the teams created a visual identity system that draws upon the same kind of strong, unconventional connections that drive Expert Institute’s business.

“I'm honored to be part of an organization that continues to operate at the forefront of an industry. Our new brand identity captures the innovative, and forward looking vision we've always embodied as a business.” — Michael Morgenstern, Senior Vice President of Marketing

About Expert Institute
Founded in 2011, Expert Institute is a technology-driven platform for connecting lawyers seeking technical expertise with qualified experts in every field for consultative support, expert witness testimony, and case specific guidance. Expert Institute combines a vast database of expert intelligence with a talented case management team capable of custom-recruiting experts to fit the specific needs of our clients.

Contact Senior Vice President, Michael Morgenstern at for more information.

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