Experts List the Key Questions to Ask When Interviewing a Design Agency [DesignRush Quicksights]

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DesignRush's latest QuickSights polled experts to collect key questions to ask when interviewing design agencies as prospective partners.

94% of users form their impressions about a brand based on the design of its assets from website to marketing collateral. Finding the right design partner, therefore, plays an important role in the future of a brand's relationship with its target audiences.

DesignRush, a B2B marketplace connecting brands with agencies, leveraged its 11,000-agencies-strong network for quick insights – or “QuickSights” – on what to ask when hiring a design agency to find the best fit.


According to Chris Ashby, founder of We Are Heroes, businesses should assess the agency’s recommendations by asking how they’d move the needle against specific goals and challenges.

"For me, the most important question to ask when interviewing design agencies is simply ‘how will this impact my business,” said Ashby. "Ask it frequently throughout the process. Too often, owners and founders settle for purely aesthetic design, when it should always deliver measurable, positive impact."


Madalina Iordache, CEO of Bright Pink Agency, recommends evaluating agency's previous projects.

“Can I see a case study of a similar project," said Iordache. “Beyond talent, shown by the agency’s portfolio, you should check how the agency solved a problem through design, offered creative solutions, and helped the client achieve success. Bonus points if it includes the client’s testimonial!”

To help businesses find the best creative partner, DesignRush released the November list of the top creative agencies:

1) We Are Heroes -

2) Agency Brandemic India -

3) Bright Pink Agency -

4) Scopic -

5) Tentackles,

6) Something About Marketing -

7) HMG Creative -

8) Known Design Co -

9) Shakuro -

10) Motto -

Brands can explore the top creative agencies by location, size, average hourly rate and portfolio on DesignRush.

About DesignRush: is a B2B marketplace connecting brands with agencies through expert reviews and agency ranking lists, awards, knowledge resources and personalized agency recommendations for vetted projects.

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Srdjan Rokvic
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